Easy Content Marketing
Blogging is one of the easiest content marketing tactics you could ask for.
The SEO benefits of a blog are incredible.
Even if you don’t like the idea of blogging, reframe the idea of it as an Article. Write about recent news in your industry or area of expertise. Write about what you had for breakfast; whatever your topic - it’s really important that it relates back to your brand.
When it comes to Blogging, or Article writing you can opt to have so many different styles and layouts;
The list goes on. Each one comes with its own benefits but overall you can optimise a blog to absolutely explode your SEO growth.
Include keywords and phrases relevant to your brand, services, or products. Include images that are optimised (have a look around the site to find out how to optimised these) with file names, alt tags, and geo-locations. Include videos that are embedded from other video sharing sites.
Include a call to action so you let people know what to do next with the information you’ve written about. Maybe it’s to get in touch about your product or service, refer them to another area of your site, or more.
Don’t forget to get the extra benefit of a blog by linking to pages around your site and links to external (reputable) websites - this helps build your on and off-page SEO strategy.
By sharing your blog entry on social media, guest blogging pages, and creating backlinks to your site, you’ll really see a huge organic SEO growth as an added bonus.