Increase Content and Ranking
Before you start to create your content, have a clear understanding of your target audience. What do they want to know about? What will resonate with them?
For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media - most of them already have that in hand. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear. Don’t forget; you may think “my readers have heard all this before”. That’s right, they might.
However, they’ve never heard how you tell it. In an Architecture world, we refer to this as a View Point. Think of it as selling the same story to an instruction manual lover and a comic book reader in the same blog post. You want to put information relevant to your audience but also enough detail to show that you’re informed on the subject.
Think about this; talking about the same topic in various areas of your site can sound repetitive; however, if you can write it in different ways using slightly different languages: you may find that certain terms match with certain peoples' way of searching for something.
By creating content throughout your site, you’ll have more content for Search Engines to scan and therefore; more content to get found!