Page Titles and Content

Layout

Bonus Tip: Include Keywords and phrases in headings

Page Titles and Content

Most websites are designed with appearance in mind; when you format headings, they’re typically chosen on appearance.

Whilst that’s great, it also brings with it Heading Tag issues. Just make sure the heading style you’re choosing is also correct for SEO Heading purposes. You can often tweak font style to match what you want, with the correct H tag being assigned.

By ensuring each page on your site has at least a Heading 1 (H1) and a Heading 2 (H2) tag you’re off to a good start.

If you can incorporate keywords and phrases in these headings, even better after content, heading and title optimisation is the most important on-page SEO element at your disposal.

Let’s say you’ve got these first 2 set up, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don't over-complicate your title by trying to fit keywords where they don't naturally belong. That said, if there are clear opportunities to add keywords you're targeting to your post title and headers, feel free to take them. Try to keep your headlines short ideally, under 65 characters. This is important so they don't get truncated in search engine results.
You can have 6 variants of heading tags on your website; H1 through to H6.

The simple rules are:

Have at least a H1 and H2 tag on each page.

As you go down the page, the Heading Tag number goes up:

H1
H2
H3
H4
H5
H6

You can have as many H3/4/5/6 tags and headings as you like, so long as they’re always going up in value. For example:

H1
H2
H3
H3
H3
H4
H5
H6
H6
H6

You don’t have to use all 6, but the more you use and the more that include Keywords and Keyphrases, the better.

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