Building Trust with your audience is often one of the most overlooked parts of SEO.
Why? Would you buy something for your business from someone or something that looks shady? Probably not. By building reviews, engagements, and connections in all the right places, Google
Having positive reviews on Google, Facebook, and Tripadvisor (to name a few) really can help push your site up the search results page! It's why as difficult as I find asking for feedback, I do after every piece of work.
You may only get 10% of people actually post a positive review, but that's more than if you hadn't asked at all.