TL;DR: Structured data that lets Google display question-and-answer dropdowns directly under your search result.
In a nutshell
FAQ schema is JSON-LD code that flags a page’s questions and answers so Google can show them as expandable rows in search results. It matters because larger snippets pull more clicks, support voice search, and feed AI Overviews. Example: a service page with five marked-up FAQs can double its SERP footprint without changing rank.
What Is FAQ Schema?
FAQ schema is a type of structured data (written in JSON-LD) that tells Google a page contains question-and-answer content. When Google accepts it, those FAQs can appear as expandable dropdowns directly beneath your search result. The canonical reference is at Schema.org.
It’s like putting a cheat sheet in your search result, users can see answers to common questions without even clicking through.
Why Use FAQ Schema?
- More visual space in search results: FAQ dropdowns can double or triple the size of your snippet
- Higher click-through rate: Expanded results are harder to scroll past. See CTR.
- Voice search visibility: FAQ-formatted answers are often used by Google Assistant. See AEO.
- Featured snippet competition: Structured FAQs are prime candidates for position zero. See SERP features.
How to Implement FAQ Schema
FAQ schema uses JSON-LD format and sits in the head of your HTML or is injected via a plugin. The full specification is in the Google structured data documentation:
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is FAQ schema?",
"acceptedAnswer": {
"@type": "Answer",
"text": "FAQ schema is structured data that marks up Q&A content."
}
}]
}On WordPress, Rank Math and Yoast handle FAQ schema automatically when you use their FAQ blocks. Validate the result with the Rich Results Test.
When to Use FAQ Schema
- Service pages with common customer questions
- Product pages addressing objections
- Glossary pages like this one
- Blog articles that answer multiple related questions
Our technical SEO service includes structured data implementation as standard. See also schema markup and rich snippets.