Latest in aeo
What is GEO? AI Search Optimisation In 2026
Generative engine optimisation (GEO) is the practice of structuring content so AI search tools, including ChatGPT, Perplexity and Google AI Overviews, include it in generated answers. Traditional SEO places content in result lists; GEO gets content cited within the answer itself. ChatGPT now reaches over 900 million weekly active users and AI Overviews appear in roughly 16% of all searches.
Read more →Page 1 Rankings Don't Mean What They | BrisTechTonic
Page 1 rankings no longer tell you whether SEO is working. Google results now lead with AI Overviews, snippets, map packs and ads, around 60% of searches end without a click, and when an AI Overview appears it cuts the top result's click-through rate by 58%. Track enquiries, lead quality, branded search and conversions instead, because traffic can fall while leads rise as AI filters out low-intent visitors.
Read more →Small Business SEO Strategy For 2026 | BrisTechTonic
A practical small business SEO strategy for 2026 comes down to three things: be the best answer for the specific questions customers ask before they buy, make it easy for Google and AI tools to trust and understand your site, and measure what actually drives enquiries and sales, then improve it month by month. People still search on Google, but they also skim AI Overviews, map results and comparisons first, so visibility now spans several surfaces.
Read more →Why Your About Us Page Matters For AI | BrisTechTonic
AI crawlers use your About Us page as a fast way to confirm who is behind a website, what the business actually does, where it operates, and whether its content can be trusted. AI-powered discovery is focused on entity understanding: identifying the organisation, connecting it to real-world facts, and deciding whether the site is a reliable source to quote or summarise. A specific, consistent About Us page improves how accurately AI describes you and how often it cites you.
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