One ad platform is included. Extra platforms are the add-on.
Paid and AI ads is a full discipline, and your retainer includes one ad platform, fully managed. Running additional platforms alongside the first adds a management fee from £400 + VAT a month each, with a one-off £400 + VAT onboarding and a three-month minimum. Your media is paid directly to the platform, with no markup on your spend.
| Band | Monthly fee |
|---|---|
| First ad platform | From £400 + VAT/mo |
| Each additional platform | From £400 + VAT/mo |
| One-off onboarding | £400 + VAT |
| Minimum term | Three months, then rolling |
- Management is priced per platform, from £400 + VAT a month each, so you only pay for the platforms you actually run.
- A one-off onboarding fee of £400 + VAT covers the account setup, conversion tracking and the first build.
- No markup on your media: you pay the ad platform directly. Three-month minimum, then it runs month to month on a 30-day cancellation notice.
You get every pound of your ad budget working to what a customer is actually worth, across Search, Shopping and Performance Max, with an experienced hand on the account and no percentage markup on your spend.
You turn Facebook and Instagram into a way to create demand: ad-led campaigns that both find new customers and win back interested ones, measured against the actual profit each sale makes rather than Facebook's flattering idea of who to credit.
You win the marketplace most advertisers ignore: cheaper clicks and an older, wealthier, more business-focused audience on Bing, run to the same focus on real profit as the rest of your spend.
You get an early-mover position in the newest place your customers ask for recommendations. As advertising and sponsored answers arrive inside ChatGPT, we get your brand ready and manage placements the moment they open up.
BrisTechTonic is a Bristol SEO agency offering paid & ai ads that gets UK businesses found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. Paid ads are the fast route: they buy attention you have not yet earned. We run them to the actual profit each sale makes rather than to the platform's own conversion figures, so your budget follows what a customer is genuinely worth. Your media budget goes straight to the platform, with no percentage markup on your spend.
How do we do Paid & AI ads? Six things, in this order.
Model the economics
What a customer is worth, what you can afford to pay to win one, and where the real profit sits. Everything is judged against this.
Track what actually sells
Proper tracking set up in GA4 and Google Ads with Consent Mode v2, plus feeding in sales made offline, so the platform aims at real revenue, not just a filled-in form.
Build the account
Set up cleanly around what buyers are actually looking for, with the blocks that stop wasted clicks, and built to be clear rather than to hide waste.
Start where buyers are ready to buy
Begin where the money is clearest, prove it works, then widen out based on evidence.
Add paid AI placement
Extend into paid slots inside AI answers, where your buyers are already asking questions.
Cut and compound
Reviewed weekly against real profit. What pays gets more; what does not gets stopped, not defended.
Buying intent is up for auction. Paid puts you at the front of it.
These are industry figures, not our own results, and we do not invent numbers. They show why intent-led paid can pay for itself where broad awareness spend does not. We manage to contribution margin, and no return is ever guaranteed.
Paid & AI ads, with the numbers.
Paid & AI ads specialisms.
We put you in front of the right buyers at scale, without pouring money into ads that show up on rubbish websites nobody looks at. We run the picture and banner ads you see across websites and apps to real results, keep your brand away from dodgy sites, and give you numbers you can actually trust.
We turn your numbers into something you can actually rely on, so every decision and every report is based on what really happened. We set up Google Analytics, Google Ads and the cookie-consent rules Google now requires, so the ad platforms learn from real results instead of guesswork.
Your ad spend protects your best-selling products and brings in genuinely new customers, judged on the real profit each product makes, not a flattering headline figure. We run all of Amazon's main ad types, with your ad budget paid straight to Amazon and no markup on top.
Your social media advertising pulls in one direction, all measured against a single view of profit and run by experienced people. We join up the plan, the audiences you target and the ads themselves across Facebook, Instagram and YouTube, with your ad budget paid straight to the platforms and no markup on top.
This gives you a clear picture of what is working in your Google Ads, what is quietly draining your budget, and what to fix first. It is a low-risk way to see the truth about your account, the same idea as our free discovery call, done in depth.
Your ads land in front of the right people across the web, without wasting money on fake traffic or ads that turn up next to content that would embarrass your brand. We buy this kind of advertising carefully, protecting your money rather than chasing the cheapest possible ad slots.
Read this as an honest buyer's guide, not a sales pitch, so you can pick the paid-ads agency that fits your budget and goals. It covers the different ways agencies charge and the hidden catches in each, plus where we fit and where we do not.
You reach the buyers who now ask an AI assistant instead of searching, and stay ready for the ones coming next. We tell you what you can actually buy today, get you ready for the rest, and judge it all by what a customer is worth to you.
You run your ads to the value of a signed case, on some of the most expensive and crowded search terms in Google Ads. We bring careful tracking, a firm list of searches to avoid, and no percentage mark-up on your advertising spend.
You follow up with the people who already visited your site, using tidy, well-defined audiences, and stop paying for sales you were going to win anyway. We measure the real extra sales these ads bring in, rather than letting them take credit for sales that would have happened without them.
You take control of Performance Max instead of letting it quietly spend on people already searching for your name, and on cheap ad slots, then take the credit. We run it with a clean product list, deliberate guidance and firm limits, all judged against real profit after costs.
You create demand and prove it, instead of being judged on the wrong number. We run YouTube by measuring the genuinely extra sales and the lift in people knowing your brand, with experienced people on the account and no markup on your spend.
You win back the retail budget most shops quietly waste, by getting right the product list and setup that decide Shopping ads, not the bid. We run Shopping and Performance Max to real profit after costs, with the ads paid straight to Google and no markup.
Is Paid & AI ads worth doing for you?
Do this if
Do not bother if
What lands on your desk.
See what Paid & AI ads could do for your pipeline
How do we measure Paid & AI ads? The same numbers, the same way, every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Return on your ad spend
The number that matters: profit made against money spent on ads, not clicks or views.
Cost per qualified lead
What it costs to win an enquiry worth the sales team's time, tracked over the quarter.
Total enquiries from paid ads
Enquiries and sales that came from your ads, checked against your own customer records.
Wasted spend removed
The share of budget shifted away from search terms and audiences that never turned into anything.
Real people doing the work, and putting their name to it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →Thinking of switching from another agency?
Moving your Paid & AI ads to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
What do clients ask us about Paid & AI ads?
Do you charge a percentage of ad spend?
No. Media budget is paid directly to the platform, and our fee does not rise just because your spend does.
How fast can we see results?
Paid is the quick route. Campaigns aimed at ready-to-buy searches can bring enquiries in the first few weeks, once the tracking is reliable.
What is paid AI placement?
Paid slots inside AI answers and assistants, run with the same focus on real profit as search ads. We add it where your buyers actually are.
What if it is not working?
We say so in the monthly session, with the numbers, and we would rather pause spend than keep it running to look busy.
How much does PPC cost?
There is no fixed number: it depends on your market and what a customer is worth to you. We work out the numbers first so spend follows real profit, and our fee does not rise with your budget. Your media is paid directly to the platform.
Is PPC worth it for my business?
When the maths works, yes: paid ads are the fast route to attention you have not yet earned. We only run them where a customer is worth enough to win one at a profit, and we stop them rather than defend them if the profit is not there.
What clients say about working with us.
“The guys at BrisTechTonic are great - friendly and always helpful. I would highly recommend!”
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
