BrisTechTonic is a Bristol SEO agency offering seo that gets UK businesses found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. SEO is about making sure Google can read your site, trust it, and then giving it pages worth showing near the top. We run it as one joined-up system: fixing the technical foundation, writing content that answers what people are really searching for, and earning the reputation that keeps you there. The person who does your work owns your account, and reports it the same way every month.
How do we do SEO? Six things, in this order.
Check the whole site
Two weeks looking at exactly how Google reads your site, what it can and cannot see, and how well known you are online. No guessing, so the plan is built on what is really happening.
Fix the foundation
Making sure your pages actually show up on Google, load quickly, and link together sensibly. The unglamorous work that lets everything after it succeed.
Map what people search for
What people search for, what those searches are worth to you, and what has to happen for you to win them. The map the rest of the work follows.
Build the pages
Pages written to genuinely answer your buyers' questions and to make clear who you are and what you do, not padded out to hit a word count.
Earn the authority
Links and mentions from websites that actually cover your industry, so your position on Google holds steady.
Re-run against reality
Every month we check the plan against the real results. What works gets more attention; what does not gets dropped.
These are industry figures, not our own results, and we do not invent numbers. They show why the first result is worth a multiple of the tenth, and why a site that cannot be found simply is not in the running. No ranking is ever guaranteed.
SEO, with the numbers.
What does SEO cover, under one retainer?
These are capabilities within SEO, not add-ons with separate fees. Each has its own page; what your account needs is scoped before you buy.
Technical SEO
Most SEO stalls on the technical layer. We fix crawl, render, indexation and speed so the rest of the work can compound.
See the detail →SEO audits
A full instrumented pass on your site, prioritised by impact, so effort goes where it actually moves the needle.
See the detail →Website migrations
Migrations are where hard-won rankings quietly disappear. We plan and run yours so they do not.
See the detail →SEO Strategy
An experienced SEO strategy built on evidence, prioritised by revenue, and judged on outcomes, not a rank tracker.
See the detail →Keyword and content strategy
The map of what your buyers search, and the pages that will actually rank and convert for it.
See the detail →On-page and content
The on-page work that turns a plan into rankings: titles, structure, entities and copy that reads like you.
See the detail →Local SEO
Real local pages, real local signals, and the profile and coverage that win the map pack, without the doorway spam.
See the detail →International SEO
The structure, hreflang and localisation that let you rank in multiple markets without competing with yourself.
See the detail →Core Web Vitals and site speed
Core Web Vitals fixed at the source, not with a plugin that hides the problem, so the numbers and the experience both improve.
See the detail →SEO for the platform you run.
Shopify, WordPress, Wix, Webflow, Squarespace or Magento, the same senior team, tuned to your CMS’s real limits and where it can actually rank.
Your Shopify store ranks instead of being quietly held back by fixed web addresses, duplicate pages from product options, and too many apps slowing it down. We fix the things actually costing you, then build the content that earns the traffic.
You keep everything that makes WooCommerce flexible, and lose the baggage that usually comes with it: too many add-ons slowing the site down, a database working too hard, and lots of near-identical pages created by your filters and product options. You get a fast shop that is built to show up on Google, on a setup you control.
You build on the genuinely good SEO settings BigCommerce gives you and fix where the real gains are: the near-identical pages your filters create, the limits of BigCommerce's design system, and scripts that slow the site down. You get a shop performing to its full potential, not just its out-of-the-box settings.
Your big Magento or Adobe Commerce store shows up in search instead of being buried. We fix the built-in problems that hold large stores back: the filters that create endless near-identical pages, thin and duplicate pages, and slow loading, so your rankings keep building.
First come the technical basics most WordPress sites are quietly getting wrong, then the growth built on top. We fix the pile-up of plugins, heavy themes and cheap hosting that make a site slow and hard for Google to read, and let it rank.
Your Wix site ranks as high as Wix allows, with all its built-in SEO settings used properly. We are honest about the limits too: the way Wix can hide pages from Google, and what your template will and won't let us do, so you know what actually matters for you.
The basics get done genuinely right within Squarespace, with a straight account of where it reaches its limit. We use its settings hard and stay honest about the web addresses you can't change, how little say you get over what Google looks at, and pages that can run slow.
You keep Webflow's speed and tidy build, and fix what actually holds it back: headings picked for looks, missing extra details in search, and pages that don't say much. You get a fast site that finally earns the rankings it deserves.
You keep Framer's speed and tidy pages and fix what design-led sites often skip: proper headings, real content, and the extra details Google shows in search. You get a fast site with enough substance to actually rank.
SEO specialisms.
An experienced pair of eyes tells you exactly what is wrong, what to do, and in what order. Sometimes you do not need an agency to take the work away, you need expert judgement you can trust.
You win candidates and employers from the same site, instead of building for one and losing the other. We build the search visibility and two-sided content that turn both audiences into the right enquiries.
We help you get found by the people commissioning building work in your area, and look capable enough to win it. We build the local visibility and credibility that turn a search into a serious enquiry.
You offer clients the SEO you cannot resource, delivered under your brand, without building the department. We run the audits, technical work, content and reporting behind the scenes, badged as yours. Here is how it works.
You earn genuine links from real websites that keep working, without the tricks that put your business at risk. We win relevant links through digital PR (getting your business featured in the press) and honest outreach. It is slower than buying them, and it is the version that lasts.
You show up both in normal Google results and in the answers AI tools give, so customers find you whether they scroll the search results or just ask an assistant. We build the groundwork that gets you ranking on Google and quoted by AI.
You reach searches nobody has time to write a page for one by one, in bulk, without the flimsy pages that Google buries or penalises. We build big sets of pages from your data with a real quality bar on every single one.
You break into the little map of three local businesses that sits at the top of Google for local searches, and stay there. We do the unglamorous ongoing work, the categories, reviews, posts and keeping your details consistent, and stay honest about what nobody controls.
You point the whole programme at real sales leads, not visitor numbers, winning the small number of valuable searches that lead to revenue. We build for the searches your buyers actually use through months of quiet research.
This is an ongoing programme built for real enquiries, not post counts: fewer, better articles tied to what people actually search, written by experienced people who know your field, made to earn rankings and get quoted by AI.
An honest buyer's guide, not a pitch, so you can pick the SEO agency that fits your market, your site and how you work. It covers what separates good SEO from bad, and where we fit and where we do not.
What follows is a genuinely balanced comparison, not a sales pitch dressed up as advice, so you can decide where to put your money. It covers what paid ads and free Google listings each do well, what they cost, how long they take, and how to choose.
You earn the Google ranking and the AI mention with content credible enough to stand up to real scrutiny. We build the pages that win clients doing their research before they choose a solicitor, inside the rules and without overclaiming.
You earn the ranking, and the mention in AI answers, in a market that weighs credibility harder than almost any other. We build well-backed content that wins buyers researching for weeks, inside the FCA rules, without a claim you cannot stand behind.
You earn the ranking, and the mention in AI answers, with content patients trust while they research a symptom, a treatment or a provider. We build clear, trustworthy pages, inside the advertising and clinical rules, without overclaiming.
You turn months of people teaching themselves into trials and demos, not visits that go nowhere. We build the product-focused content that ranks, gets quoted by AI assistants, and feeds your sales pipeline instead of your bounce rate.
You become the supplier engineers and buyers find while they research parts, measurements and what you can make. We make your products, specifications and processes show up in Google and in the AI assistants they now ask first.
Is SEO worth doing for you?
Do this if
Do not bother if
What lands on your desk.
See what SEO could do for your pipeline
How do we measure SEO? The same numbers, the same way, every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Clicks from people who did not search your name
Visitors who found you without already knowing your name. The number that shows the work is reaching new buyers.
Enquiries from search
Visits from Google that turned into real enquiries, tracked through to money rather than a ranking that just looks good.
Pages Google can find and show
How many of your important pages Google can read, has added to its results, and displays as intended.
Referring domains earned
New, relevant websites linking to you, so your position on Google has something solid underneath it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →Thinking of switching from another agency?
Moving your SEO to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
What do clients ask us about SEO?
How long until it works?
The technical fixes show inside weeks. The compounding organic growth is a two to three quarter story, and we say so on the first call rather than after you have signed.
Do you guarantee rankings?
No. Nobody honestly can. We agree a set of numbers to track at the start, and report them whether they went up or not.
Who writes the content?
The experienced person on your account plans and edits it. You are not passed off to a junior team.
Will you work with my developers?
Yes. We hand the fixes over as a clear, prioritised list, and we can make the changes ourselves where you would rather we did.
What is technical SEO?
Technical SEO is the behind-the-scenes work of making sure Google can properly read your site, add your pages to its results, and load them quickly. It is where most SEO gets stuck, and we fix it before writing a word of content.
How long does SEO take to work?
The technical fixes show inside weeks. The compounding organic growth is a two to three quarter story, and we say so on the first call rather than after you have signed.
Is SEO worth it for a business like mine?
If people are searching for what you offer and buyers take time to decide, yes: being found early in their research changes who wins. If nobody is searching yet, we will tell you rather than take the retainer.
“The guys at BrisTechTonic are great - friendly and always helpful. I would highly recommend!”
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →






