Latest in bath
Why Bath's Tourist Search Volume Skews Your Map Pack Strategy - BrisTechTonic
Search a service in Bath and you are competing in a city that pulls in over 6 million visitors a year, so a chunk of the searches around your business carry no local intent. Tourist searches spike around weekends, holidays and festivals and favour proximity, while local searches are steadier and far more likely to become repeat customers. The fix is to make sure your Google Business Profile signals both, rather than being accidentally optimised only for passing trade.
Read more →The Bath Business Owner's Guide To Winning The 3-Pack For Service Searches - BrisTechTonic
The 3-pack, the three businesses Google shows at the top of a map result before anyone scrolls, is the single most valuable piece of local visibility for a Bath service business. To win a spot, get your primary Google Business Profile category right, work on relevance, distance and prominence, and keep the profile active with monthly posts, review responses, accurate hours and fresh photos. Most businesses see meaningful movement within three to six months.
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