Local SEO

Appearing in Google Maps for local searches can transform a local business. Here is how the ranking works and what you can do to improve your position.

Google reviews do more for your visibility than most business owners realise. Here is how they affect your rankings and what a good review strategy looks like.

Estate agency is one of the most competitive local markets online. Here is how the agencies that rank do it differently.

Small businesses cannot afford to waste their SEO budget on the wrong things. Here is a practical starting point that focuses on what actually moves the needle.

Here is something most people outside the Northern Ireland market do not appreciate: Belfast's search results are significantly less contested than equivalent searches in most GB cities. That is not...

What works, what has changed, and what NI businesses specifically need to know. SEO in 2026 is not the same as SEO in 2020. Some things still work the same...

Cardiff is officially a bilingual city. Welsh and English are both recognised languages of Wales. That is genuinely meaningful for some businesses here. For others, it is not especially relevant...

What has changed, what still works, and where to focus your attention. Search has changed more in the last two years than in the previous ten. Traditional SEO, getting your...

Eight things to check. Most of them you can do yourself. None of them require a degree in marketing. A lot of SEO advice is written for other SEO people....

Most businesses optimise for one type of customer. The person nearby who needs what they sell. Bath is different. Run a cafe, an independent hotel, a gift shop, or a...