Technical SEO
Explore Technical SEO
What Is a Canonical Tag and Do You Need One?
A canonical tag is a small piece of code that solves a surprisingly common SEO problem. Here is what it does and when you actually need one.
Technical SEO checklist for service businesses
Twenty practical technical SEO checks for a UK service business, ordered by impact. No developer-speak. If you fail more than a handful, you have a real problem to fix.
FAQ Schema in 2026: Why Google’s Deprecation Made It More Important, Not Less
Google deprecated FAQ rich results in May 2026. Five days later, a client asked if we should rip out their FAQPage schema. The answer is no, and the reason matters...
Core Web Vitals explained without the jargon
Core Web Vitals translated for people who do not write code. What LCP, INP and CLS actually mean, why Google cares, and how to spot a site that is failing...
Is Your robots.txt Accidentally Blocking ChatGPT, ClaudeBot, and Google AI?
A surprising number of UK SME websites are silently blocking the AI crawlers they want to be visible in. Cloudflare's AI Fight Mode is on by default. Old robots.txt rules...