Latest in technical seo
What Happens In An SEO Audit? | BrisTechTonic
An SEO audit examines every factor affecting your search performance across three sections: technical (crawl, index, speed), on-page content (titles, headings, schema, keyword targeting), and off-page competitive analysis (backlinks, brand mentions, opportunity gaps). It reveals more problems than most owners expect, and attempting SEO work without this foundation usually wastes time and money on the wrong fixes.
Read more →What Is A Canonical Tag? | BrisTechTonic
A canonical tag is HTML code that tells search engines which version of a page is the authoritative one, sitting in the head section as rel=canonical. It prevents duplicate content splitting your SEO authority across multiple URLs. Every indexable page should include a self-referencing canonical pointing to its own URL, and CMS plugins like Rank Math and Yoast add them automatically on WordPress.
Read more →Technical SEO Checklist For UK Service Businesses (2026)
This is a twenty-point technical SEO checklist for a UK service business, ordered by impact and grouped into crawlability and indexing, site speed and Core Web Vitals, mobile and accessibility, structured data and on-page foundations, and site health. Work it in that order: crawlability first because nothing else matters if Google cannot find your pages, then speed, then schema, then the smaller polish items.
Read more →FAQ Schema in 2026: Why Google's Deprecation Made It More Important, Not Less
Google deprecated the visible FAQ rich result on 7 May 2026, but it did not deprecate FAQPage schema itself. ChatGPT, Perplexity, Claude and Google's AI Overviews all read structured Q and A content to answer live queries, so pulling your FAQ schema out today is one of the easier ways to make yourself invisible to AI search. Keep it, tidy it, and make sure the answers are complete inside the schema.
Read more →Core Web Vitals Explained Without The Jargon (2026 Guide)
Core Web Vitals are three numbers Google measures from real Chrome users to score the experience your pages give: LCP (how fast the main content loads, target under 2.5 seconds), INP (how fast the page responds to taps, target under 200 milliseconds), and CLS (how much the page jumps as it loads, target under 0.1). Pass them and Google trusts you; fail and your site struggles to compete no matter how good the content.
Read more →Is Your Robots.txt Accidentally Blocking ChatGPT, ClaudeBot, and Google AI?
A surprising number of UK SME websites silently block the AI crawlers they want to be visible in, usually through Cloudflare's AI Fight Mode being on by default or old robots.txt rules from 2023. Blocking AI training crawlers is a legitimate choice, but blocking AI reading crawlers makes you invisible the moment a customer is asking about you. Run the 30-minute audit across robots.txt, your CDN, and meta tags.
Read more →