BrisTechTonic is a Bristol SEO agency that helps businesses in Edinburgh get found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. AEO, or answer-engine optimisation, simply means getting your business named when someone asks an AI like ChatGPT or Google's AI "who is the best in Edinburgh for this?". More and more Edinburgh buyers ask an assistant before they search or pick up the phone, and it only hands back a few names. Our job is to make sure yours is one of them, and that it has your details right. We do it for businesses across Edinburgh, from the New Town, the Old Town, Leith, Stockbridge and Morningside, with an experienced team and clear pricing from £299 a month. We are opening an Edinburgh base as our Scottish client list grows.
What do you get when Edinburgh buyers ask an AI?
Want to be the answer Edinburgh buyers get?
Book a call →Getting named by AI in Edinburgh
Edinburgh's finance and professional buyers moved their research into AI early. A fund manager, an insurer's operations lead or a law firm's partner now asks ChatGPT or Google's AI who to use before a single call, and the answer is built from the sources those assistants already trust. If you are not in that pool, you are missing from the decision at the moment it starts.
Being named is about being an entity the assistants can read and corroborate: a clean, well-structured site, consistent details across the Scottish and sector sources they check, and content that answers the real questions your buyers ask. We build those signals so the assistant returns your name rather than a competitor's, or nobody's.
It is the least-contested ground in the city. Most Edinburgh firms are still optimising only for the blue links, so the ones that earn the AI citation first tend to keep it as the volume grows.
What’s different about search in Edinburgh?
People now start with a question, not a search box
More Edinburgh buyers open ChatGPT or Google's AI, ask who to use, and go with the names it gives. If you are not named, you are not on their list.
"Near me" now means an AI answer
Someone in the Old Town or Leith no longer scrolls a page of ten links. The AI hands them two or three names. We work to make sure yours is one of them.
Being local still matters
An AI weighs up who is nearby, who does this kind of work, and who people rate. We make your Edinburgh connection and your reputation clear, so it points to you and not a faceless directory.
Do we work with businesses in your sector?
Financial services
People check who they can trust with their money before they call. We make sure an AI names you, and gets your details right, when someone asks who handles their kind of finance work.
Financial services SEO in Edinburgh →Professional services
For advisory and consultancy work, the AI's answer is the new word-of-mouth referral. We make sure yours is the name it gives.
Professional services SEO in Edinburgh →SaaS
Buyers ask AI to compare tools and suggest a shortlist. We work to get your product onto that list, described clearly and correctly.
SaaS SEO in Edinburgh →Healthcare
People want to trust who they pick for their health. We make your credentials and reviews clear so an AI recommends you, not a faceless directory.
Healthcare SEO in Edinburgh →Manufacturing
Buyers ask AI for a supplier who can do the job. We make your capabilities and certifications clear enough for it to put you forward.
Manufacturing SEO in Edinburgh →Don’t see your industry?
We work with far more sectors than we can list here. Chances are we help yours too, in Edinburgh and across the UK.
See all industries →Which parts of Edinburgh do we cover?
We work with businesses right across Edinburgh, from the New Town, the Old Town, Leith, Stockbridge and Morningside, out to the wider commercial base around the New Town, the Exchange financial district, Leith and Edinburgh Park. From the finance houses around Charlotte Square to the tech and studios in Leith, Edinburgh buyers research hard before they commit. Wherever you are, the aim is the same: be the name an assistant gives when someone nearby asks who to use.
Real people doing the work, and putting their name to it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →When the job is local, search is the shortlist.
These are industry figures, not our own results, and we do not invent numbers. Local intent converts fast, and the map pack and profile decide who gets the call. No outcome is ever guaranteed.
“The guys at BrisTechTonic are great - friendly and always helpful. I would highly recommend!”
Allanah Fenwick
We are opening an Edinburgh base as our Scottish client list grows.
Meet the team →Are we the right fit for your Edinburgh business?
Switching to us from another Edinburgh agency?
Moving your Edinburgh SEO to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
How much does SEO in Edinburgh cost?
All + VAT · 3-month minimum, then 30-day rolling| What's included | Lite £299 + VAT / month | Max Most chosen £449 + VAT / month | XL £849 + VAT / month | Custom Contact us |
|---|---|---|---|---|
| Technical & on-page SEO | ✓ | ✓ | ✓ | ✓ |
| AEO / AI-search layer (found in ChatGPT, AI Overviews) | ✓ | ✓ | ✓ | ✓ |
| Local map-pack optimisation | ✓ | ✓ | ✓ | ✓ |
| Page creation | ✓ | ✓ | ✓ | ✓ |
| Blog posts / month | Add-on | Add-on | 2 | Tailored |
| AI Authority building | — | — | ✓ | ✓ |
| Plain-English monthly report | ✓ | ✓ | ✓ | ✓ |
| Best for | Getting the foundations right | Competing locally on your key services | Going after it hard, incl. AI authority | Shaped around your goals |
Edinburgh AEO, common questions.
Which parts of Edinburgh do you cover?
All of it. We work with businesses across the New Town, the Old Town, Leith, Stockbridge, Morningside, Corstorphine, Portobello, Edinburgh Park, the Gyle and South Queensferry, and we cover the way people actually search, whether they type Edinburgh, a specific area, or just "near me". You do not need to be in one postcode to get named for it.
Can you guarantee we appear in ChatGPT for Edinburgh searches?
No, and anyone who promises it is guessing. We improve the things these AIs actually look at, like your website, your Google listing, your reviews and how you are mentioned around the web, and we report honestly on where you are named, up or down.
Is this just local SEO with a new name?
It shares the same foundations, but the goal is different: being the business the AI actually names in its answer, not just a link in a list. It runs alongside your normal local SEO rather than replacing it.
Which assistants do you optimise for?
ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Claude as standard, with others added where your buyers use them.
Do you need an Edinburgh office to do this?
No. Answer-engine work is done on your site and your sources, not from a desk in the city. We are opening an Edinburgh base as our Scottish client list grows, but the citation work does not wait on it.
Get found in Edinburgh, in search and in AI.
Experienced, and focused on enquiries and revenue, not vanity metrics.