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Chris McDowell: How I Work | BrisTechTonic

Chris McDowell, who runs BrisTechTonic in Bristol, kicks off a series of blog-style interviews with his own. He shares his route from 15 years in IT into SEO, the apps and tools he relies on, and the working habits and advice that keep him productive.

Chris McDowellChris McDowellFounder & CEO5 April 20253 min read
Key takeaways
•Chris runs BrisTechTonic from Paintworks, Bristol.
•He spent 15 years in IT, from helpdesk to IT architect, before moving into SEO.
•His mission is to provide every small business with affordable resources that make a valuable difference.

Welcome. This is the first in a series of blog-style interviews, so who better to kick it off than me?

This is how Chris works

  • Business location: Paintworks, Bristol.
  • Social media: Twitter, LinkedIn, Pinterest.
  • Current venture: BrisTechTonic.
  • One rule I stick to in business: relate to your client.
  • Current mobile phone: iPhone XR 64GB (mainly because the battery life is excellent).
  • Current computer: MacBook Pro 13 inch.

How Chris got into SEO

In my 15 years of IT, I have gone on a typical progression. I started on an IT helpdesk, resetting passwords and fixing problems, then worked in a support role for a larger organisation, travelling and living in Bremen, Germany implementing large ERP systems and assisting in end user computing. From there I set up a previous business in my homeland of Wales supporting local hotels with their IT. I then took the leap to becoming an IT architect, going from fixing and building to gathering requirements and translating them for the tech team. Now I run BrisTechTonic, leading client work across SEO, local SEO and technical SEO, in Bristol. I live here with my fiancee Jen and our house rabbit, Daisy, who rules the house with an iron fist demanding broccoli. My mission statement is simple: to provide every small business with affordable resources that make a valuable difference.

What tools do you use to help get you through the day?

I live by apps and online tools. For time keeping I use Clockify, an incredibly powerful free tool to track time spent on projects or with clients. Day to day I am also in Google Search Console and Google Analytics reading reports on client sites. Outside of that, I use Google's Workspace for most everything else.

What's your working environment setup like?

I have a pretty basic arrangement: a desk with a monitor and a storage cabinet. I work completely paperless and everything is in the cloud. It is a nice neat feeling.

What's your best productivity shortcut or life hack?

Automation. Anything that takes you time to do, figure out a way to automate it. Personally, the only work I have to do in my business is spend time with my clients and schedule social media posts once a month. Everything else is automated.

How do you keep your to-do list in check?

Todoist is my go-to list manager. I have even got my Google Home linked up to it so I can shout at it to add milk to my shopping list.

What do you listen to while you work?

I prefer to work in silence when my work requires strategic thinking. When I am sketching a design I enjoy some upbeat tracks on Spotify, usually Fleetwood Mac or Brothers Osborne.

What are you currently reading or recommending?

I struggle to read for enjoyment, so I listen to podcasts and audiobooks to wind down. For personal listening I am enjoying The Horne Section Podcast and Shagged Married Annoyed. For business I enjoy The Digital Marketing Podcast, and for motivation it is On Purpose with Alex Beadon.

How do you wind down?

This is what I struggle with most. My mind is always going a hundred miles an hour, but cooking, being a tourist in what still feels like a new city, and planning our next adventure all work.

What's the best advice you've ever received?

On a personal level, you can only do what you can do. Putting yourself and your own health first is key. Professionally, a colleague from Bremen once told me that if you have to travel some distance for an early morning meeting, go the night before. You will be a better you when you are well rested.

Would you or someone you know like to take part in this? Get in touch to let me know.

Written by Chris McDowell, Founder & CEO.

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