Latest in news
Why Some Edinburgh Businesses Rank in the Map Pack Without a Single Review
It's a common assumption that review count is the single biggest lever in local search, so it can be confusing to spot an Edinburgh business sitting in the Map Pack with two reviews, or none at all, ahead of a competitor with fifty. The explanation usually comes down to proximity, category match, and prominence signals […]
Read more →BrisTechTonic Is An Accredited Living Wage Employer
BrisTechTonic is now an accredited Living Wage Employer. That means everyone who works with the agency is paid at least the real Living Wage, the rate set independently by the Living Wage Foundation based on what it actually costs to live, rather than the government minimum.
Read more →Your First 3 Months With An SEO Agency: What To Expect
The first three months with an SEO agency are about building foundations, not collecting trophies. Month 1 is diagnostic: technical audit, tool setup, keyword research and page prioritisation. Months 2 and 3 shift to optimisation and content, with early signals appearing. Most businesses see measurable traffic and ranking improvements between months 3 and 6.
Read more →What We Learned At SEMrush Training | BrisTechTonic
At the end of October the team attended Semrush Spotlight in Amsterdam, a two-day deep dive into SEO and brand visibility in an AI-first world. The big themes were where AI sources its answers, brand sentiment and authority, writing content LLMs want to quote, and a practical 4P framework (Presence, Priority, Prompts, Perception) for prioritising the work.
Read more →Getting Found In ChatGPT | BrisTechTonic
ChatGPT uses Reddit because it contains large volumes of real, human-generated questions and discussions that help AI understand how people actually ask questions. Reddit teaches AI how humans think, speak and decide, not what the correct answer is. Your business does not need to become Reddit; it needs to be the trusted, specific expert AI references once it understands the question.
Read more →The Future Of SEO: 7 Lessons From INBOUND 2025
Traffic from Google is declining and click-through rates on top rankings are shrinking, but that does not mean SEO is dead. AI Overviews now answer many questions on the page itself, so impressions rise while clicks fall. Success is shifting from clicks to visibility and citations, an approach BrisTechTonic calls Search Everywhere Optimisation.
Read more →Query Fan-Out: How Google AI Search Works
Query fan-out is Google's AI technique for handling complex searches. Instead of running one search, the system breaks a query into several specific sub-queries, runs them in parallel using Gemini 2.5, and synthesises a single AI Overview from many sources. For SEO, that means covering a topic completely enough to be cited for the sub-queries Google generates, not just ranking number one for the main term.
Read more →Rachel Husband: How I Work | BrisTechTonic
This edition of the Self Employed interview series features Rachel Husband of The Rose Shed, a Bristol floristry business at Paintworks. She shares her route into floristry from age 13, the tools and habits that run her studio, and the advice she works by.
Read more →Gemma Regalado: How I Work | BrisTechTonic
This edition of the Self Employed interview series features Gemma Regalado of Gemma Shoots People, a Bristol brand and business photographer. She shares how she went from a Computer Science degree and web design into photography, the tools that run her business, and the advice she works by.
Read more →Chris McDowell: How I Work | BrisTechTonic
Chris McDowell, who runs BrisTechTonic in Bristol, kicks off a series of blog-style interviews with his own. He shares his route from 15 years in IT into SEO, the apps and tools he relies on, and the working habits and advice that keep him productive.
Read more →Google Workspace Discount For SMBs | BrisTechTonic
Google Workspace is a cloud-based productivity suite that helps small teams communicate, collaborate and get things done from anywhere and on any device. Through BrisTechTonic you can start a free 14-day trial and get an exclusive discount when you try it for your business.
Read more →