Figures are the client’s own, reported the same way each month. Every study here is sector-framed and anonymised.
A gut-health nutrition brand whose future customers do not start by searching for the brand. They start with a symptom and a food: is this safe with IBS, is that low FODMAP. Those questions are searched constantly, they are national, and they are the top of the funnel. The brand needed to be the trusted answer to them, and to turn that answer into a real acquisition channel rather than paying for every visit.
Own the question your buyers ask before they know your brand, and the sale follows.
Answer the questions people actually search
We built and optimised content around the specific food-and-symptom questions people with IBS type into Google, the low-FODMAP checks and the can-I-eat-this queries, so the brand is the credible answer at the exact moment someone is working out what to eat.
Build a library, not a page
One article ranks for one thing. A properly structured cluster of related questions ranks for hundreds, and each one reinforces the others, so the brand owns the whole topic rather than a single lucky term.
Turn readers into customers
The people asking these questions are exactly who the brand exists to help. Getting found for the question first earns the trust that makes the product the obvious next step, a channel that keeps working without paying per click.
The brand ranks second in the country for tomato IBS, a 480-search national question, and holds that second spot across a whole cluster of IBS and FODMAP food searches, from mushrooms to chickpeas to butternut squash. These are the questions its customers ask before they have ever heard of the brand.
Underneath the headline terms it ranks in the top three for the is-X-low-FODMAP questions people run constantly, a library of high-intent research searches. For a brand whose buyers start with a symptom, owning that top-of-funnel search is a compounding acquisition channel it does not have to pay for every time.