Figures are the client’s own, reported the same way each month. Every study here is sector-framed and anonymised.
A specialist treehouse builder, in a niche that is small but genuinely national: the person searching to buy a treehouse or find a builder could be anywhere in the country, and there are only a handful of firms doing this properly. The builder needed to be the name those buyers find, ahead of the marketplaces and the generic garden-building listings, and to reach the much larger audience researching a build long before they commission one.
In a small national niche, owning both the buy and the build searches is the whole market.
Own the buying searches
We targeted the exact terms someone types when they are ready to commission, buy a treehouse, treehouse builders and the UK variants of both, so the firm is the first specialist a serious buyer finds rather than a listing on a general marketplace.
Win the research audience too
Far more people search how to build a treehouse, the planning rules and the designs than are ready to buy today. Content that genuinely answers those questions puts the firm in front of that audience early and builds the authority that lifts the buying pages.
Get the specialism found on its platform
The site is built on Squarespace, so we worked within its structure, clean pages, proper headings and internal links, to make a small specialist site the most relevant result in its niche without a rebuild.
The firm ranks first in the country for treehouse builders and buy treehouse, the searches a ready buyer runs. In a niche with only a handful of credible firms, being the national number one for the buying terms is the difference between the enquiry landing here or with a marketplace.
It also owns the research stage: top three for tree houses to buy and the treehouse planning searches, and top five for build a treehouse, a 390-search national term. Being found across both the buy and the build side of the niche means the firm is in front of the customer at every stage, not just the moment they are ready to pay.