FAQ Schema, explained properly.
What FAQ schema is
FAQ schema is a type of structured data, written in JSON-LD, that tells Google a page contains question-and-answer content. When Google accepts it, those FAQs can appear as expandable dropdowns directly beneath your search result. The canonical reference is Schema.org. In effect, it puts a cheat sheet in your listing so users can see answers to common questions without clicking through.
Why use FAQ schema
- **More visual space in search results.** FAQ dropdowns can double or triple the size of your snippet. - **Higher click-through rate.** Expanded results are harder to scroll past. - **Voice search visibility.** FAQ-formatted answers are often used by Google Assistant. - **Featured snippet competition.** Structured FAQs are prime candidates for position zero.
How to implement FAQ schema
FAQ schema uses JSON-LD format and sits in the head of your HTML, or is injected via a plugin. The full specification is in the Google structured data documentation. A minimal block looks like this: ```json { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is FAQ schema?", "acceptedAnswer": { "@type": "Answer", "text": "FAQ schema is structured data that marks up Q&A content." } }] } ``` On WordPress, Rank Math and Yoast handle FAQ schema automatically when you use their FAQ blocks. Validate the result with the Rich Results Test.
When to use FAQ schema
- Service pages with common customer questions. - Product pages that address objections. - Glossary pages like this one. - Blog articles that answer multiple related questions.
FAQ Schema: common questions.
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