What Is Local SEO?, explained properly.
In a nutshell
Local SEO is how businesses with a physical location or service area win clicks from purchase-ready local searches. It combines a complete Google Business Profile, consistent name-address-phone details across the web, customer reviews, and location-targeted content. Example: a Bristol accountant ranking in the local pack for "accountant near me".
What is local SEO?
Local SEO is the practice of optimising a business's online presence to appear in search results for location-based queries, things like "accountant in Bristol" or "best coffee shop near me." If your business serves customers in a specific area, local SEO is how you show up when those customers are actively looking for what you offer.
How local SEO differs from standard SEO
- Location-specific search terms - The Google local pack (the map with three businesses) - Google Business Profile optimisation - Local citations across directories - NAP consistency (Name, Address, Phone)
Key local SEO strategies
- **Optimise your Google Business Profile.** Complete every section, post regularly, and respond to reviews. - **Build local citations.** Get listed on Yell, Thomson Local, and industry directories. - **Earn local reviews.** Ask satisfied customers to leave Google reviews, then mark them up with review schema. - **Create location pages.** Dedicated pages targeting each area you serve. - **Build local backlinks.** Get links from local news sites, chambers of commerce, and partner businesses.
Why local SEO matters
Google Maps and local pack results appear above standard organic listings for location-based searches. The map pack is the prime real estate. If you are not optimised for local, you are invisible to the most purchase-ready searches in your area.
How we help
Our local SEO service is built around getting you into the local pack and keeping you there, from Google Business Profile setup to citation building and review strategy.
What Is Local SEO?: common questions.
What clients say about working with us.
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
“We've been working closely with Chris, Hannah and the team for over 12 months now. As a small company with ambitious growth plans, it was incredibly important that we made the right choice on who to trust with our SEO. 18 months later, we're totally thrilled with our experience so far and our growing online presence within our market. We'd happily recommend BTT and their services to other SMEs. Drop them an enquiry!”
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
