Page Authority, explained properly.
What is Page Authority?
Page Authority (PA) is a metric developed by Moz that predicts how well a specific page on your website will rank in search engine results pages. Scores range from 1 to 100, with higher scores indicating greater ranking potential. Page Authority is the page-level equivalent of Domain Authority. It uses inbound links pointing specifically to that URL, plus on-page signals, to estimate ranking potential. The key difference is that it measures individual pages rather than entire websites.
Why Page Authority matters
- Improves search rankings for individual pages. - Helps you target specific keywords and long-tail opportunities. - Increases organic traffic potential. - Supports link-building efforts by attracting quality backlinks.
How to improve Page Authority
1. Optimise on-page SEO elements such as title tags, meta descriptions, headers and alt text. 2. Create high-quality, relevant content. 3. Build quality backlinks to specific pages. 4. Ensure fast page load times. 5. Optimise for mobile devices. 6. Use structured data and schema markup. 7. Improve user engagement metrics.
How Page Authority affects SEO
- Improves rankings in search results. - Increases organic traffic. - Supports your backlink strategy. - Enhances overall user experience.
Common Page Authority mistakes
- Ignoring on-page SEO optimisation. - Building low-quality or irrelevant backlinks. - Slow page load times that cause high bounce rates. - Poor mobile device optimisation.
Page Authority: common questions.
Is Page Authority the same as Domain Authority?
No. Domain Authority measures entire sites, while Page Authority measures individual URLs. A new blog post on a strong domain typically has low PA but high DA.
How is Page Authority calculated?
Moz's algorithm uses dozens of signals, dominated by the inbound links specifically pointing to that page. The quality and quantity of page-level links combine with on-page factors.
Can I increase Page Authority?
Yes. Build links to specific pages, improve internal linking, and create genuinely useful content that earns natural mentions.
Should I optimise for PA or DA?
Both, but at different rates. Focus on PA for specific commercial pages, and focus on DA for broad authority growth.
What clients say about working with us.
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
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