Latest in ai search
What HubSpot tested on AI search, and what to change on your own site
Seven experiments in AI visibility, five wins and one clear failure, then the pages to fix on your own site: review hub, service pages, pricing.
Read more →Are Keyword Rankings Dead? What SEO Metrics Actually Matter in 2026
At BrightonSEO 2026, twenty out of twenty talks said the same thing: rankings are not the metric anymore. They still matter, but they no longer tell the story. Here are the four numbers we now report on, and why each one was a hard-won lesson.
Read more →Voice Search SEO UK | BrisTechTonic
Voice search grew but never became the transformative channel early reports predicted. In the UK, only 27% of consumers use voice search weekly and 12% daily for business queries, and usage plateaued around 2019 to 2020. The behaviour that voice introduced, longer conversational queries, evolved into AI search and AEO, so UK businesses get better returns from local SEO fundamentals and Answer Engine Optimisation than from voice-specific tactics.
Read more →How To Get Featured Snippets | BrisTechTonic
Featured snippets are short answers Google extracts from a page and displays above all other results, which is why they are nicknamed position zero. To win them, answer the query directly in the first 100 words using 40 to 60 words for paragraph snippets, use ordered lists for steps and bullet lists for collections, and rank in the top 10 first, since 99.58% of featured snippets come from page-one results.
Read more →Google Rewrites Search: Why It's Now Search Everywhere
At Google I/O on 21 May 2026, Google confirmed that AI-generated results now sit at the top of the search results page by default, with the traditional list of blue links underneath. The search box is being rebuilt around conversation and multi-format input, new information agents monitor the web for users, and agentic tools can now book and even phone businesses on a user's behalf. This is a redesign of the front door to the internet, and the work to stay visible has shifted accordingly.
Read more →Page One Is Not The Game Anymore | BrisTechTonic
For twenty years, success in SEO meant ranking on page one of Google. That is fading. Open Google today and an AI summary often answers before any link shows; open ChatGPT or Gemini and you get a single answer with no list of links at all. The question is no longer whether you are on page one, it is whether you are the answer the AI quotes.
Read more →