Figures are the client’s own, reported the same way each month. Every study here is sector-framed and anonymised.
An aesthetics and skin clinic in Bath, in a market where the customer knows exactly what they want: botox, a specific facial, a named skin treatment. Those searches are short, local and high-intent, the person is ready to book, and the clinic was competing for them against salons, national chains and the cosmetic listings. It needed to own those bookable treatment searches in its city, and to find visibility beyond Bath, where demand for some treatments is national rather than local.
Own the treatment searches that fill the diary, then let one page reach a national market.
Own the treatments people actually search
We targeted the exact, bookable terms a client types when they are ready: botox Bath, facials, the named skin treatments, rather than vague beauty terms that bring browsers and not bookings. Those are the searches that fill a clinic's diary.
A page that earns each treatment
Each core treatment got a page written to rank for it and to answer the questions a nervous first-time client asks, so the clinic is the credible, specific answer for botox or a given skin treatment, not a single services page trying to cover everything at once.
Reach beyond Bath where the demand is national
Some treatments are searched for the same way across the country. One properly written treatment page earns the clinic visibility for a competitive national skin-removal term, pulling in enquiries no purely local page could reach.
The clinic ranks first for botox Bath and every close variant of it, and holds the number-one spot across its core Bath treatment searches. For a clinic, those are the exact terms that turn into booked appointments, and it owns them rather than sitting below the chains and the listings.
Beyond the local market, a single treatment page ranks fourth for a 480-search national skin-removal term, proving the approach reaches demand a location page never could. Across treatments and areas the clinic now holds more than 200 ranking keywords, so it is found right across how people search for aesthetic treatments, not just on one term.