Figures are the client’s own, reported the same way each month. Every study here is sector-framed and anonymised.
A RICS chartered surveyor practice in Norfolk, in a market where trust is everything and most enquiries still arrive through estate-agent referrals. It needed to be found directly by the people who search for a surveyor themselves, for the specific, high-value jobs that matter: local surveys, house valuations and help-to-buy valuations. The task was to own the core local search and to rank for the valuation terms where a click is worth real money.
For a referral-led practice, being found directly is a pipeline it never had.
Own the core local term
We targeted surveyors Norwich and the surrounding area terms, so the practice is the first name someone searching for a surveyor in its patch actually finds, rather than a firm they only reach if an estate agent happens to mention it.
Rank for the valuation work that pays
We built and optimised dedicated pages for the specific, high-value jobs, RICS valuations, help-to-buy valuations and house valuations, where clicks cost up to thirteen pounds in paid search and the buyer has real, immediate intent.
Answer the questions that build trust
Content that answers what worried buyers actually ask, like whether their surveyor is qualified and how a surveyor becomes RICS-chartered, earns visibility and positions the firm as the credible, chartered choice before the enquiry is even made.
The practice ranks first for surveyors Norwich, the core local search, so it is found directly by buyers rather than relying only on estate-agent referrals. Across surveying, valuations and its service-area pages it now holds around 220 ranking keywords.
The higher-value work is landing too: the firm ranks on page one for RICS and help-to-buy valuation searches, some worth over twelve pounds a click, and its trust-building content ranks near the top of page one for the questions anxious buyers ask before they choose a surveyor. For a referral-led practice, that direct, self-serve visibility is pipeline it simply did not have before.