Be found by parents and learners

Private tutors and single-location independent practitioners typically suit our Lite or Max packages, which start in the low hundreds per month. Independent schools, multi-site training providers and larger course creators usually need our XL package or a custom scope, depending on the size of the site, the number of locations and the depth of content work required. Every quote breaks down exactly what is included. See our SEO packages for the current bands.

Local pack and Google Business Profile movement typically shows in three to six months. Competitive informational queries take six to twelve months to settle. AI citation, where ChatGPT or Perplexity starts recommending you, often happens faster (weeks rather than months) when content is well-structured and trust signals are clear. Crucially, education runs on a calendar, so planning has to start at least six months before the season you want to capture (open days, enrolment windows, results day).

Yes, materially. Schools rely heavily on branded search, location keywords and formal trust signals like Ofsted or ISI inspections, DfE registration and accreditation marks. Private tutors rely on local "tutor near me" terms, parent-intent searches around specific subjects and year groups, reviews, qualifications and DBS verification. Both benefit from AI search optimisation, but the trust signals each audience needs to see are different. We build the work accordingly.

AI engines pull from a small set of cited sources when answering a recommendation query. They favour businesses with strong reviews, consistent name, address and phone details across the web, structured data that clearly states what you do and who you serve, named experts with verifiable credentials, and authoritative content that answers the question directly. We optimise for each of these signals, so when a parent asks an AI tool for a recommendation, your name is in the answer.

By planning around the calendar, not despite it. Open day pushes, GCSE and A-level results day in mid-August, September enrolment, January 11 plus and 13 plus admissions, and the January and September course-launch windows are all predictable search spikes. SEO is a slow-build channel, so seasonal content has to be published three to six months ahead of the window. We build a content cadence around those dates so your pages are already ranking when the volume arrives.