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Getting started with SEO for Beginners

SEO Demystified is a book that contains over 50 pages of easy-to-follow SEO tips, tricks, and strategies. These can be implemented to help get your website found in search engines.

Welcome to our beginners guide to SEO

seo beginners guide

Get started quickly; your introduction to SEO.

Getting your website on the first page of Google and other search engines is like having a store on the busiest street in town. If you are looking to improve your business's online ranking and visibility, SEO is at the heart of this. SEO is a method of getting traffic to your website without the need to pay for ads.

Our SEO guide for beginners is a comprehensive guide to help you learn SEO; SEO Demystified is an easy-to-follow pocket guide for SEO success. Think of this as your DIY SEO Ebook.

This book provides a comprehensive overview of SEO and how it can be used as a powerful digital marketing tool. It covers topics such as how to optimise website content for better search engine visibility, how to track and measure SEO performance, and how to use SEO to drive traffic and conversions.


What Exactly Is SEO?

SEO stands for search engine optimisation. This is a digital marketing strategy that aims to improve a website's ranking and visibility on search engines like Google. The goal of SEO is to improve the traffic to your website from search engines, this is known as organic traffic.

This book has been written for beginners and is free of confusing technical jargon. This guide will explain how to improve your website for search engines and how to get to the top of Google search results without paying for advertising.



Some of the key benefits of implementing a strong SEO strategy for your business's website include:
  • Increased targeted traffic through organic search

  • A web experience that customers can trust

  • Improved brand awareness and recognition

  • Improved conversion rates

  • Improved website usability (including speed and layout)
  • Increased ranking for your keywords

SEO typically comes in 2 parts

On-site Optimisation

on site seo optimisation

Onsite optimisation is the process of making sure that your web pages (and landing pages) are as search engine friendly as possible.

This includes things like making sure your titles and descriptions are optimised, your website is easy to navigate, has a great user experience, and your content is relevant and keyword rich.

Another key plus for SEO is that it can be accomplished on a budget. While ads have their place, SEO can help you increase your search ranking without having to pay for advertising.

Off-site Optimisation

off-site seo optimisation

Offsite optimisation is the process of improving your website's visibility and ranking in search engine results pages (SERPs), typically through methods such as link building and content marketing.

By improving your website's offsite optimisation, you can increase your chances of appearing higher in search engines, which can in turn lead to more traffic and conversions.

Offsite SEO can often include local SEO, Business listings, Backlinks and Guest Posts.

SEO also comes with a host of long-lasting effects that stick around long after ads disappear which can have a real impact on your ranking factor.

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beginners guide to seo

If you want to learn about SEO, you’ve come to the right place.

I help small businesses all over the world get their sites found in search results. I've given hundreds of training courses and helped increase organic traffic to small businesses and outperform even the likes of John Lewis and big brand names in search results.

SEO is all about getting your site found by the right people for the right thing. It's learning how organic traffic from search results works alongside your other marketing strategies and making the most of it.

I created SEO Demystified as a beginners guide to SEO. This eBook is perfect for people who want a quick and easy guide to improve their website's SEO. It includes helpful worksheets to help plan your strategy, and covers all the essential topics, from keyword research to link building.

SEO isn't dark and scary, my entire reason for creating BrisTechTonic was to help small businesses empower themselves to get found in search results. Gone are the days where big SEO agencies can blind you with science, I'm here to break everything down and make it simple.

seo beginners guide

What's in the book?

SEO Demystified is broken down into 9 easy-to-understand chapters that detail everything you need to know about SEO.

These chapters focus on SEO for beginners:

seo for beginners
  • An introduction to SEO

  • Keyword research to help you target keywords, including search volume to help create content
  • Onsite optimisation for web pages
  • Offsite optimisation for your website
  • Advanced tips including anchor text, Google Search Console, and how to crawl and index your site
  • Things to avoid

  • Link Building
  • Internal Links
  • Title Tags & Meta Descriptions
  • Persistence and keeping at it

  • How to get the most out of SEO and increase your organic search results
  • Handy resources

We take things step by step, and everything is explained in easy-to-understand language.

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BrisTechTonic offers big brand professional SEO agency services at a fraction of the cost. We're proud of our reputation as a leading SEO company in the United Kingdom. Check out our clients' reviews here.

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Get Found Online With Our Easy-to-Follow SEO Guide


Need to sort out your SEO but not sure where to start? Our beginners guide to SEO is just for you.

We'll send you 10 days of golden nugget of information that'll help you skyrocket your SEO gains.

Consider this the digital equivalent of a big red ribbon being cut, because today*really* begins the SEO journey your site needs!

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