We value your privacy

We use essential cookies to run this site, and analytics, performance and advertising cookies only with your consent. Nothing non-essential loads until you agree. See our cookie policy.

BrisTechTonic
TrainingSEO training

SEO training that your team can actually use.

Hands-on SEO and AI-search training, run by the people who do this every day. In-house workshops, team sessions, guest speaking and self-paced learning, all built around how your business actually gets found.

Book a free discovery call
Chris McDowellDominiqueHayleyGenevieve
5.0 from 109+ Google reviews
The short answer

BrisTechTonic trains your team to understand how they get found in Google and the AI assistants, and to run the fundamentals of SEO and AI search themselves, tailored to your business, so the knowledge stays in-house long after the session ends.

From £375 + VATWorkshops & team trainingTailored to your businessKnowledge stays in-house
How we run it

Four ways to learn with us.

In-house workshops

A day (or half-day) with your team, on-site or remote, built around your site, your market and the questions your buyers actually ask.

Team training

Ongoing sessions for marketing teams who want to own SEO and AEO in-house, with a plan they can keep running after we leave.

Guest speaking

Talks and sessions for meetups, conferences and membership groups, on SEO, AI search and what's really changing.

Self-paced learning

Structured material for founders and marketers who want the fundamentals on their own time, without the fluff.

What we cover

What actually moves the needle?

SEO fundamentals

How search really works, what moves rankings, and where most businesses waste their effort.

Answer-engine optimisation

How ChatGPT, Perplexity, Gemini and Google AI decide who to name, and how to become the cited answer.

Technical SEO

Crawling, indexation, site health and the structured data that lets machines read and attribute you.

Keyword and content

Finding the searches that matter, and building content that earns rankings and citations, not just words.

Local SEO

The map pack, Google Business Profile and the signals that win local, high-intent enquiries.

Measuring it

The handful of numbers worth watching, so you know whether the work is actually paying off.

Every session is shaped to the room and to your business, so we spend the time where it will help you most. Want the fundamentals first? Start with how we run SEO or how we get you cited in AI.

The maths of content

Content is the only asset that keeps earning after you stop paying.

3×
The leads content marketing generates versus outbound, at lower cost
Demand Metric
62%
Less than outbound marketing costs, per lead generated
Demand Metric
+77%
More backlinks long-form content earns than short articles
Backlinko
+55%
More site visitors for companies that publish consistently
HubSpot
10×
More visits to websites from AI assistants like ChatGPT than a year earlier
Adobe Analytics, 2025

These are industry figures, not our own results, and we do not invent numbers. A page written once can earn traffic for years, where an ad stops the day the budget does. No outcome is ever guaranteed.

Common questions

Before you get in touch.

Who is the training for?

In-house marketing teams, founders and business owners who want to understand SEO and AI search, and do more of it themselves. We pitch each session to the room, whether that's complete beginners or an experienced team levelling up.

Is it remote or in person?

Both. In-house workshops can run on-site in Bristol and across the UK, or remotely over video. Guest talks and group sessions we'll travel for. Self-paced material is online.

Do you tailor it to our business?

Yes. Workshops and team training are built around your site, your sector and your real search landscape, so people leave with things to do on Monday, not generic theory.

What will my team be able to do afterwards?

Understand how they're found, spot what's holding them back, and run the fundamentals themselves, with a clear plan and the confidence to keep improving it.

FOUND IN GOOGLE & AI

Want AI to name you, not just rank you?

We teach your team how ChatGPT, Perplexity, Gemini and Google AI decide who to cite, so you can earn the answer yourselves. When you would rather we ran it for you, the same answer-engine work is a discipline we deliver.

How we get you cited
ChatGPTPerplexityGeminiTrade pressDirectoriesGoogle AICommunitiesNewsClaudeIndustry bodyYOUR BRAND
The team

Real people on your account, not a faceless agency.

You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.

Meet the team →
Chris McDowell, Founder & CEO at BrisTechTonicDominique, Fractional COO at BrisTechTonicHayley, Senior SEO Strategist at BrisTechTonicGenevieve, Client Services Manager at BrisTechTonicHannah Gooding, Senior Marketing Executive/Copywriter at BrisTechTonicOlivia, Senior Marketing Executive/Designer at BrisTechTonicAmelia Cheek, Marketing Executive at BrisTechTonic
Chris, Dominique, Hayley, Genevieve and the rest of the team

Want your team to own their own search?

Book a call →