BrisTechTonic is a Bristol SEO agency that helps UK businesses get found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. A paid social agency plans and runs your advertising across social media as one joined-up whole, rather than a set of separate accounts. It starts with the plan: who you are trying to reach, the part each platform plays in a customer's journey, how the ads and budget move between them, and how it all adds up to a single view of profit. BrisTechTonic runs paid social as one umbrella over the individual platforms, chiefly Facebook and Instagram (Meta) and YouTube, so the audiences you target, your message and your measurement stay joined up instead of competing. Your ad budget is paid straight to the platforms, and our fee does not rise as your spend does.
Paid social is rarely one platform. A brand that is serious about it ends up running feeds, stories, reels and video across more than one social channel, and the moment it does, the real problem stops being any single account and becomes the space between them. Budgets set in isolation compete. Audiences overlap and get sold to twice. The same conversion is claimed by two platforms, and the blended picture no one owns quietly drifts away from reality. Paid social done well is a coordination problem before it is a bidding problem.
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That is why we treat paid social as one umbrella rather than a single platform. This page is the plan that sits above the individual platforms and keeps them honest: one set of goals, one view of who is being targeted where, and one way of measuring that actually adds up. Underneath it, each platform is run by someone who knows it inside out, because what wins on a scrolling feed is not what wins on video. The plan sits up here, the specialist know-how sits down there.
The two social channels we run as full disciplines are Meta and YouTube. Meta covers Facebook and Instagram, the feed and stories environment where most direct-response social budget still lives, from prospecting through to retargeting. YouTube is the video and attention platform, better suited to demand creation and reaching people before they are searching. Each has its own page, its own playbook and its own expert operator, and this umbrella keeps the two working to the same plan rather than competing for credit.
We are deliberately not everything to everyone. We do not offer every social ad platform going, because spreading a brand thin across channels it has no business being on is how budgets get wasted and how agencies pad a retainer. We run the social advertising we can run to a genuinely experienced standard, coordinate it properly, and measure it against contribution rather than platform-reported vanity. Experienced practitioners run this, between the strategy and the spend.
Buying intent is up for auction. Paid puts you at the front of it.
These are industry figures, not our own results, and we do not invent numbers. They show why intent-led paid can pay for itself where broad awareness spend does not. We manage to contribution margin, and no return is ever guaranteed.
What does Paid Social cover?
Paid social strategy and channel plan
The layer that decides which social platforms deserve budget, what job each one does in the journey, and how spend and creative move between them. The plan the individual channels are then run against, rather than a set of accounts that each optimise for themselves.
Explore →Meta ads: Facebook and Instagram
The feed and stories discipline where most direct-response social budget sits, run as its own specialism across prospecting, retargeting and creative testing. Managed in depth on its own discipline page, coordinated from here so it never works against the rest of the plan.
Explore →YouTube ads: video and demand creation
The video and attention channel for reaching people before they are searching, run as its own specialism with its own formats and measurement. Managed in depth on its own page, coordinated from here so video demand feeds the rest of the funnel rather than sitting apart.
Explore →Audience and exclusion architecture
One shared view of your new prospects, warmer prospects and existing customers across every platform, set up so the platforms do not keep paying to reach the same people or each take credit for the same sale. That kind of joining-up only happens if someone owns it above the individual accounts.
Creative direction across social
One central concept and message, adapted natively per platform and format rather than reused blindly. A testing plan that shares learnings across channels, so a creative insight from one platform informs the next instead of being trapped in a single account.
Joined-up measurement
One view of what social media advertising is genuinely adding, with double-counting stripped out across platforms and judged against your profit rather than just adding up each platform's own claims. It is the number the platforms cannot give you, because none of them can see the others.
Book a free discovery call before you spend a thing
What clients say about working with us.
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
“We've been working closely with Chris, Hannah and the team for over 12 months now. As a small company with ambitious growth plans, it was incredibly important that we made the right choice on who to trust with our SEO. 18 months later, we're totally thrilled with our experience so far and our growing online presence within our market. We'd happily recommend BTT and their services to other SMEs. Drop them an enquiry!”
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
The way we run Paid Social.
Set the strategy and the channels
We define the audience, the offer and the role each social platform should play, then decide where paid social earns budget and where it does not. The plan comes before any account is built, and it is honest about which channels are worth it.
Build the audience and measurement model
A shared setup for who you target across every platform, and a way of measuring that strips out double-counted sales and reports on what advertising genuinely added, so the platforms can be joined up instead of quietly competing.
Brief the channels as disciplines
Meta and YouTube are set up and run on their own discipline pages by expert operators, each to its own playbook, working to the shared strategy, audiences and creative direction set here rather than in isolation.
Coordinate creative and budget
Concept and message planned centrally, adapted per platform, with budget moved between channels as the evidence changes rather than left fixed in silos. The umbrella is where those trade-offs actually get made.
Prove, then scale
We start where the audience and offer are clearest, confirm social is contributing against margin, then widen spend and channels with evidence rather than the temptation to be on everything at once.
Manage as one programme
Weekly work across the coordinated channels, with budget, audiences and creative steered from a single view of performance. No platform is left to flatter itself, and no channel is defended in a monthly deck because it looks busy.
How do we approach Paid Social?
Strategy before platforms
The mistake is to start with a platform and a budget. We start with the audience, the offer and the job each channel is best placed to do, then decide where paid social should show up and in what order. The platforms are how the plan is delivered, not the plan itself.
One audience view, coordinated across channels
Run each social platform on its own and they overlap, show ads to the same people twice, and each take credit for the same sale. We keep one shared view of who you are targeting across every platform, so new prospects, warmer prospects and existing customers are handled consistently wherever they see you.
Creative that travels, adapted per platform
A message and a creative angle should be consistent across social even as the format changes. We plan the concept centrally and let each platform express it natively, so the brand stays coherent while the execution suits the placement rather than fighting it.
No markup on your media
Your social budget is paid straight to the platforms. Our fee is for the experienced work of planning and joining up the whole programme, and it does not go up just because you raised spend for a launch. You always know what is ad budget and what is our management fee.
Real people doing the work, and putting their name to it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →What Paid Social puts on your desk.
Are we the right fit for you?
Thinking of switching from another agency?
Moving your Paid Social to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
Who runs your paid social, and how?
Paid social falls apart when each platform is run in a silo. At BrisTechTonic, the trading name of Bryley Ltd, an experienced team with years of combined experience plans and coordinates the whole picture, and each platform underneath is run as its own discipline by someone who knows it properly rather than farmed out to whoever is free. We keep audiences, creative and measurement joined up across Meta and YouTube, run only the social channels we can run to a high standard, and will tell you plainly when a platform does not deserve your budget.
Experienced people do the work
The person who sets the paid social strategy is the person coordinating the channels each week, not something handed off once the pitch is won. Strategy and execution stay with the same experienced hands.
Coordinated, not siloed
Meta and YouTube are run to one audience view, one creative direction and one measurement model. The value of the umbrella is precisely the thing individual platform dashboards cannot give you: a picture that adds up.
Honest about the channels
We run the social advertising we can genuinely do well and coordinate it properly. If a platform will not earn its budget for your brand, we say so rather than spread you thin to pad a retainer.
Paid Social: common questions.
What does a paid social agency do?
A paid social agency plans and runs advertising across social platforms as a coordinated whole. The work is strategy first: defining the audience, deciding which platforms play which role, coordinating creative and budget between them, and measuring it all to one view of profit. We run paid social as an umbrella over the individual channels, chiefly Meta and YouTube, with each run as its own discipline and your media paid directly to the platforms.
Which social platforms do you run?
We run Meta, covering Facebook and Instagram, and YouTube, each as its own discipline with its own page and its own expert operator. This paid social page is the coordination layer above them. We deliberately do not offer every social ad platform going, because we would rather run a focused set to a genuinely experienced standard than spread a brand thin across channels it has no business being on.
How is this page different from the Meta and YouTube pages?
This is the umbrella strategy. It sets the audiences, creative direction, budget logic and measurement that sit above the individual platforms. The Meta page and the YouTube page cover the depth of how each channel is actually run. If you want one platform, start on its page; if you want them coordinated as a programme, start here.
Do you charge a percentage of ad spend?
No. Your social budget is paid straight to the platforms, and our fee does not increase because you raised spend for a launch or a busy season. You pay for the expert work of planning and coordinating the programme, not a cut of your media.
Why coordinate social instead of running each platform separately?
Because run apart, the platforms overlap, show ads to the same people again, and each take credit for the same sale, so the overall picture drifts away from reality. Joining them up under one umbrella keeps a single view of who you target, one direction for the ads, and one set of figures with double-counting removed, so your budget is spent once on genuinely new interest rather than several times on the same shoppers.
How is this different from your wider Paid programme?
Paid social is the social slice of it. If you also want Search, Shopping, Amazon or paid placements on AI surfaces, the Paid & AI ads programme runs them alongside social to one contribution model rather than a set of disconnected dashboards.
Book the call, or see the evidence first