Meta Ads: one platform included, each extra priced per platform.
Paid and AI ads is a full discipline, and your retainer includes one ad platform, fully managed. Running additional platforms alongside the first adds a management fee from £400 + VAT a month each, with a one-off £400 + VAT onboarding and a three-month minimum. Your media is paid directly to the platform, with no markup on your spend.
| Band | Monthly fee |
|---|---|
| First ad platform | From £400 + VAT/mo |
| Each additional platform | From £400 + VAT/mo |
| One-off onboarding | £400 + VAT |
| Minimum term | Three months, then rolling |
- Management is priced per platform, from £400 + VAT a month each, so you only pay for the platforms you actually run.
- A one-off onboarding fee of £400 + VAT covers the account setup, conversion tracking and the first build.
- No markup on your media: you pay the ad platform directly. Three-month minimum, then it runs month to month on a 30-day cancellation notice.
You get every pound of your ad budget working to what a customer is actually worth, across Search, Shopping and Performance Max, with an experienced hand on the account and no percentage markup on your spend.
You win the marketplace most advertisers ignore: cheaper clicks and an older, wealthier, more business-focused audience on Bing, run to the same focus on real profit as the rest of your spend.
You get an early-mover position in the newest place your customers ask for recommendations. As advertising and sponsored answers arrive inside ChatGPT, we get your brand ready and manage placements the moment they open up.
BrisTechTonic is a Bristol SEO agency offering meta ads that gets UK businesses found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. Meta is where you create demand rather than just capture it: the right message to the right people, before they are even searching. We run Facebook and Instagram ads-first, testing different approaches against real profit and being honest about what genuinely made a difference, because Facebook's tracking tends to take credit for sales you would have won anyway. Media is paid directly to Meta, with no markup.
How do we do Meta Ads? Six things, in this order.
Model the economics
What a customer is worth and what you can afford to pay to win one, so the ads and audiences are judged against real profit, not figures that just look good.
Get the tracking right
Clean, privacy-friendly tracking, plus an honest read on what genuinely made a difference, so winning back existing interest is not credited for sales you already had.
Build a stream of ads to test
Different angles, hooks and formats made to be tested, the single biggest driver of results on Meta, and the one most agencies neglect.
Find new customers first
Put most of the budget into reaching new people, where the growth is, rather than hiding behind an audience that already knows you.
Test, kill, scale
Ads tested in a steady cycle; winners given more budget, losers dropped, without sentiment.
Check it against real sales
An overall read against your own customer records every month, not Facebook's own conversion figures.
Buying intent is up for auction. Paid puts you at the front of it.
These are industry figures, not our own results, and we do not invent numbers. They show why intent-led paid can pay for itself where broad awareness spend does not. We manage to contribution margin, and no return is ever guaranteed.
Meta Ads, with the numbers.
Is Meta Ads worth doing for you?
Do this if
Do not bother if
What lands on your desk.
See what Meta Ads could do for your pipeline
How do we measure Meta Ads? The same numbers, the same way, every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Return on your ad spend
Profit made against money spent on ads, read overall rather than by Facebook's last click.
Cost per qualified lead or sale
What it costs to win a customer worth having, tracked across the quarter.
How often new ads win
How often a tested ad beats the current best, the thing that drives everything else on Meta.
What winning back customers really adds
How much advertising to people who already know you genuinely adds, so it is not credited for sales you already had.
Real people doing the work, and putting their name to it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →Thinking of switching from another agency?
Moving your Meta Ads to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
What do clients ask us about Meta Ads?
Isn't Meta just for ecommerce?
No. Business-to-business sales that take time, and higher-value consumer products, both work on Meta when it is run to build demand with honest measurement, rather than as a discount machine.
Who makes the creative?
We plan and direct the ads, and can make them or work with your team. The ads themselves are the main driver of results, so an experienced person leads them, not left to chance.
Do you charge a percentage of spend?
No. Media is paid directly to Meta and our fee does not scale with your budget.
How is this different from your Paid programme?
It is the Meta-only version. If you also want Google or Microsoft, the Paid & AI ads programme runs them together to one profit-focused plan.
Do Facebook ads work for business customers?
Yes, when they are run to build demand with honest measurement rather than as a discount machine. Business-to-business works on Meta by putting the right message in front of the right people before they are searching, measured against real profit, not Facebook's last click.
How much do Meta ads cost?
Meta cost is set by your market and your ads, not a fixed rate. We judge it on the profit made per pound spent, read overall against your own records rather than Facebook's tracking, and pay media directly to Meta with no markup on your spend.
What clients say about working with us.
“The guys at BrisTechTonic are great - friendly and always helpful. I would highly recommend!”
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
