BrisTechTonic is a Bristol SEO agency that helps UK businesses get found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. This is the part of moving your pages to a new website that keeps the content and signals that were earning your Google rankings: the main text, the little titles and descriptions Google shows in search, the headings, the extra details Google can display like prices and star ratings, and the links between your pages. Redesigns and platform switches often trim or drop content for the sake of a cleaner look, and the rankings go with it. This work notes down what the old pages said and earned, and makes sure the new pages keep it, so a move protects your visitors rather than costing them.
When a site move loses visitors, it is usually the content, not the web address forwarding, that is to blame. A redesign trims text for a cleaner look, a platform switch drops details the old pages carried, and the pages that were ranking quietly end up saying less than they did.
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We guard against that. We note down the content and signals on your best pages before the move and check the new versions keep them afterwards, so the redesign holds on to what was working rather than deleting it by accident.
If Google cannot crawl it, nothing else you do counts.
These are industry figures, not our own results, and we do not invent numbers. Technical work rarely shows on the page, but it is the ceiling everything else runs into. No outcome is ever guaranteed.
Content migration, broken down.
Pre-migration content inventory →
We note down the content, the little titles and descriptions Google shows, and the links between pages on everything that ranks, before anything moves, so nothing valuable is dropped by accident.
Content and metadata parity
We check the main text, the titles, the headings and the descriptions, so the new page says at least as much as the old one did where it was earning rankings.
Google's extra details and links between pages →
The extra details Google shows, like prices and star ratings, and the links between pages that passed on standing are all carried over, because these are easy to lose in a rebuild.
Post-launch verification →
We confirm the important content is live, listed on Google and doing its job after the move, and fix anything that slipped quickly.
Book a free discovery call before you spend a thing
What clients say about working with us.
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
“We've been working closely with Chris, Hannah and the team for over 12 months now. As a small company with ambitious growth plans, it was incredibly important that we made the right choice on who to trust with our SEO. 18 months later, we're totally thrilled with our experience so far and our growing online presence within our market. We'd happily recommend BTT and their services to other SMEs. Drop them an enquiry!”
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
The way we run Content migration.
Inventory before the move
We note down the content and signals on the pages that hold your rankings.
Check the new pages before they go live
We check the new pages keep or improve on that content before the site goes live.
Verify after launch
We check the pages are listed on Google and doing their job, and fix anything that dropped.
How do we approach Content migration?
Inventory what was earning
Before the move, we note down the content, the little titles and descriptions Google shows, and the links between pages on everything that holds a ranking, so nothing valuable gets dropped without anyone noticing.
Check the content matches, not just the links
Sending an old web address to a new page is only half the job. If that new page says less than the old one, the rankings still fall. We check the content itself matches or improves on what was there.
Preserve the signals
The little titles and descriptions Google shows, the headings, the extra details like prices and star ratings, and the links between pages are all carried over or improved, so the new page keeps the signals the old one earned.
Verify after launch
Once the new site is live, we check the important content is actually there, listed on Google and doing its job, and fix anything that slipped through.
Real people doing the work, and putting their name to it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →What Content migration puts on your desk.
Are we the right fit for you?
Thinking of switching from another agency?
Moving your Content migration to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
The content is where migrations quietly bleed?
Most losses from a site move get blamed on the web address forwarding, but just as often the new page simply says less than the old one. We check the content itself matches, because sending an old address to a thinner page still loses the ranking.
Parity, not just redirects
We check the new page keeps the content that earned the ranking, not just that the old web address points somewhere.
Signals carried across
The titles, Google's extra details and the links between pages are kept or improved, because they are easy to lose in a rebuild.
Verified after launch
We confirm the important content is live, listed on Google and doing its job, rather than assume it survived.
How much does Content migration cost?
All + VAT · 3-month minimum, then 30-day rolling| What's included | Lite £299 + VAT / month | Max Most chosen £449 + VAT / month | XL £849 + VAT / month | Custom Contact us |
|---|---|---|---|---|
| Technical & on-page SEO | ✓ | ✓ | ✓ | ✓ |
| AEO / AI-search layer (found in ChatGPT, AI Overviews) | ✓ | ✓ | ✓ | ✓ |
| Local map-pack optimisation | ✓ | ✓ | ✓ | ✓ |
| Page creation | ✓ | ✓ | ✓ | ✓ |
| Blog posts / month | Add-on | Add-on | 2 | Tailored |
| AI Authority building | — | — | ✓ | ✓ |
| Plain-English monthly report | ✓ | ✓ | ✓ | ✓ |
| Best for | Getting the foundations right | Competing on your key terms | Going after it hard, incl. AI authority | Shaped around your goals |
Content migration: common questions.
Why do redesigns lose rankings even with redirects?
Because forwarding an old web address only handles the address. If the new page has less content, weaker titles or fewer links between pages than the old one, the signals that earned the ranking are gone, and the ranking follows.
What is content parity?
It means the new page keeps at least the content and signals the old one had where it was earning rankings, the main text, titles, headings, Google's extra details and the links between pages, rather than a shorter, cleaner version that says less.
When should this happen in a migration?
Before the site goes live, on the test version, so the pages can be checked and fixed while it is cheap, and again after launch to confirm nothing slipped. It runs alongside the plan for where each old web address should point.
We have already migrated and lost traffic. Can you help?
Often, yes. We compare what the old pages said against the new ones, find where content and signals were dropped, and put back what was doing the work.
Book the call, or see the evidence first