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Website Marketing 101: How To Use SEO to Drive Traffic

Did you know that SEO marketing has been a part of many companies' marketing strategies for over 20 years? SEO is used to drive organic traffic and help companies' websites move up when people search specific keywords on Google.

SEO or search engine optimisation is an essential marketing strategy to get more people to your website. Keep reading, and we will walk you through our website marketing guide, focusing on how to use SEO to drive traffic.

How To Drive Site Traffic

If your website is at the top of Google, it's the equivalent of your retail store being on Regent Street in London. You will drive a high click-through rate as much as the Regent Street stores drive foot traffic.

Some of the benefits of SEO marketing include:

  • Traffic through organic search
  • Increase brand awareness
  • Improve conversation rates
  • Budget-friendly marketing

Unlike paid website ads, SEO is a long-term marketing strategy that doesn't cost money. This strategy also lasts a lot longer than ads that eventually disappear.

If you're a beginner in SEO, we've got a book called SEO Demystified that has everything you need to know about search engine optimisation.

We focus on keyword research, onsite and offsite optimisation, what to avoid, how to get the most out of SEO strategy, and more. We even provide helpful resources that will give you a jumpstart on this marketing strategy.

Another benefit of SEO is that if something doesn't work, you can adjust and try other keywords or content. You can add content to your websites, such as blogs or videos, and you can see what performs best and go from there.

Keyword Research

When it comes to SEO marketing, you want to start with the basics. The golden rule of keywords is you shouldn't pack all of your content with a lot of keywords.

Google has a penalty for websites with an excess of keywords stuffed into one page. You need to avoid making your content complicated and cluttered; think of five keywords or keyword phrases for each piece of content on your website.

When doing keyword research, you should brainstorm initial keywords that come to mind. You want to think about your product or service and how it helps people develop keywords and keyword phrases.

You can follow the SEO keyword research checklist for thorough keyword selection. You want to choose carefully and track your results to see what's performing well and what you can improve.

Take On Website Marketing

Now that you know the importance of website marketing, you can incorporate search engine optimisation into your marketing strategy. It will benefit you long-term, keeping your website higher up on Google without disappearing like paid ads.

SEO is an organic way to drive traffic to your website and will help increase brand awareness and conversion, all without breaking the bank. Keyword research is the first step you will need to take and the key to driving people to your website.

Contact BrisTechTonic with questions about where to get started and how we can help you with your company's SEO marketing strategy today.