BrisTechTonic is a Bristol SEO agency offering digital pr that gets UK businesses found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. Digital PR earns links and mentions from real publications by giving journalists something worth covering: original figures, a strong point of view, a genuine story. It is the reputation underneath SEO and AEO, the reason your rankings hold and AI treats you as a source. We do not buy links, and we do not pitch stories we cannot stand behind. In our SEO packages, this is the AI Authority Building layer within SEO XL.
How do we do Digital PR? Six things, in this order.
Find the angle
What you know, or can measure, that a journalist in your sector would actually want. No angle, no campaign.
Build the asset
Original figures, a survey or a reference piece strong enough to be quoted, not just linked to.
Map the journalists
The named writers and outlets who cover your category, and what they have recently run.
Pitch with restraint
Targeted, relevant outreach to people who might genuinely care. No spray-and-pray lists.
Earn the coverage
Links and mentions in the places your buyers and AI already trust.
Feed it back
Coverage fed back into the SEO and AEO work so the reputation builds up, instead of just sitting in a report.
Rankings hold when the rest of the web vouches for you.
These are industry figures, not our own results, and we do not invent numbers. They show why authority earned from real publications outlasts anything bought, and why being trusted early decides who makes the shortlist. No placement is ever guaranteed.
Digital PR, with the numbers.
Digital PR specialisms.
You earn genuine links from real publications that your buyers and the AI answer tools already trust, not a set number of low-value links from sites no journalist ever reads. You build the kind of reputation that actually moves your Google rankings.
You give journalists a statistic worth quoting, and the coverage, links and AI mentions follow. We build digital PR on something real: original research, a survey, or a fresh look at numbers only you can see, not a press release nobody asked for.
You build the lasting reputation that keeps your shop ranking against bigger competitors, and gets you mentioned when shoppers ask an AI what to buy. We earn genuine links from real publications to your category and product pages.
Under your software content sits a reputation layer: genuine links from the publications, communities and industry experts your buyers and the AI assistants already trust, won with material worth quoting, not bought by the dozen. Links are like votes of confidence from other sites.
You earn genuine press coverage and links, never paid placements. We lead the strategy, the targeting and the media-list work ourselves, and manage a specialist partner on the pitching, so your story reaches the right reporter at the right moment.
Is Digital PR worth doing for you?
Do this if
Do not bother if
What lands on your desk.
See what Digital PR could do for your pipeline
How do we measure Digital PR? The same numbers, the same way, every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Referring domains earned
New, relevant publications linking to you, the lasting signal underneath your rankings.
Coverage quality
How relevant and respected the places you get featured are, judged honestly rather than by sheer numbers.
Ranking gains from coverage
How the reputation you earn lifts the pages and search terms that actually matter to your business.
Mentions AI picks up
Mentions in the sources AI draws on when it describes your industry.
Real people doing the work, and putting their name to it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →Thinking of switching from another agency?
Moving your Digital PR to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
What do clients ask us about Digital PR?
Do you buy links?
No. Bought links are a risk we will not put on your website. Everything is earned from real coverage.
How many links will we get?
We will not quote a number we cannot control. We commit to the campaigns, the angles and the outreach, and report exactly what landed.
What if we have no data to share?
Then the first job is creating something worth covering, a survey or an original analysis. We will tell you honestly if there is no story yet.
How does PR help our SEO?
The reputation you earn is what keeps rankings steady and makes AI trust you. We feed every piece of coverage back into the work.
What is digital PR?
Digital PR is the work of earning links, mentions and coverage from real publications by giving journalists something worth covering: original figures, a clear point of view or a genuine story. It is the reputation that keeps SEO rankings steady and makes AI treat you as a source.
How is digital PR different from traditional PR?
Traditional PR chases brand coverage; digital PR is measured on the links and mentions that lift your visibility in search and AI. We handle the strategy, the targeting and the analysis of who links to you, and the outreach is done through a specialist partner we manage. We do not buy links.
What clients say about working with us.
“The guys at BrisTechTonic are great - friendly and always helpful. I would highly recommend!”
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
