BrisTechTonic is a Bristol SEO agency offering seo audits that gets UK businesses found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. An SEO audit is a complete, evidenced pass across the technical foundation, the content and intent, and the authority profile of your site, turned into a prioritised roadmap. The value is not the list of problems; it is knowing which few actually matter and doing those first.
Most audits are a thousand-row spreadsheet nobody actions. Ours is different: we instrument the site properly, weigh each issue by the traffic and revenue at stake, and hand you a short, ordered plan rather than an undifferentiated dump. You leave knowing what to fix first, what to ignore, and what it is worth.
What does seo audits put on your desk?
What does seo audits include?
Technical crawl and log analysis
A full scan of your site paired with the records of Google's real visits, to see what it actually reaches, wastes time on, or refuses to list, rather than what a tool assumes from the surface.
Explore →Indexation and crawl budget
Which of your important pages Google has genuinely listed, which are quietly left out, and where Google's limited time is being spent on pages that will never earn a visit.
Explore →Content and intent review
Which pages match what a ready-to-buy customer is really after, which of your own pages are competing against each other for the same search, and where the gaps and quick wins sit against what people actually type in.
Explore →Authority and backlink audit
The other websites that link to you, checked for quality and any risk, and measured against the gap to the competitors you need to beat, with a realistic plan to close it.
Explore →Core Web Vitals and performance
How fast and steady your pages feel, which Google measures and your customers notice, traced back to the real cause so fixes address the problem rather than just the score.
Explore →The prioritised roadmap
Every finding ranked by impact and effort and turned into an ordered plan, so the work starts with what moves the numbers and defers what does not.
Explore →Want seo audits handled by the people who actually do the work?
Book a call →How does seo audits work, step by step?
Scope and access
We agree what the audit needs to answer, then get read access to analytics, Search Console and server logs so the findings rest on your real data, not estimates.
Instrument and crawl
We scan the whole site and pull the records of Google's real visits to see how it behaves on your specific site, then cross-check against your Google Search Console and website analytics so every finding rests on evidence.
Assess the three layers
An experienced person works through the technical foundation, the content and intent, and the authority profile in turn, noting not just what is wrong but what each issue is costing you.
Weigh and prioritise
We score each finding by the traffic and revenue at stake against the effort to fix it, discard the noise, and sequence what remains into a short ordered plan.
Walk you through it
We present the findings and the reasoning behind the order in a working session, so your team understands the why, not just the what, and can challenge it.
Action or hand over
If you engage us we start on the top items; if you take it in-house, the roadmap is written to be actioned by your team without us in the room.
Real people doing the work, and putting their name to it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →Are we the right fit?
Almost nobody scrolls past the top of the results.
These are industry figures, not our own results, and we do not invent numbers. They show why the first result is worth a multiple of the tenth, and why a site that cannot be found simply is not in the running. No ranking is ever guaranteed.
“The guys at BrisTechTonic are great - friendly and always helpful. I would highly recommend!”
Allanah Fenwick
An audit is only as good as the judgement behind the priority order, so ours is run by experienced people rather than delegated to a junior running a scan. BrisTechTonic is an experienced team with years of combined agency experience, and the person who assesses your site is the person who can explain every call in it. We instrument with your own crawl, log, Search Console and analytics data so findings are evidenced rather than assumed, and we are candid about what does not matter as well as what does.
Meet the team →SEO audits, with the numbers.
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
What clients say about working with us.
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
“We've been working closely with Chris, Hannah and the team for over 12 months now. As a small company with ambitious growth plans, it was incredibly important that we made the right choice on who to trust with our SEO. 18 months later, we're totally thrilled with our experience so far and our growing online presence within our market. We'd happily recommend BTT and their services to other SMEs. Drop them an enquiry!”
Thinking of switching from another agency?
Moving your seo audits to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
How much does seo audits cost?
All + VAT · 3-month minimum, then 30-day rolling| What's included | Lite £299 + VAT / month | Max Most chosen £449 + VAT / month | XL £849 + VAT / month | Custom Contact us |
|---|---|---|---|---|
| Technical & on-page SEO | ✓ | ✓ | ✓ | ✓ |
| AEO / AI-search layer (found in ChatGPT, AI Overviews) | ✓ | ✓ | ✓ | ✓ |
| Local map-pack optimisation | ✓ | ✓ | ✓ | ✓ |
| Page creation | ✓ | ✓ | ✓ | ✓ |
| Blog posts / month | Add-on | Add-on | 2 | Tailored |
| AI Authority building | — | — | ✓ | ✓ |
| Plain-English monthly report | ✓ | ✓ | ✓ | ✓ |
| Best for | Getting the foundations right | Competing on your key terms | Going after it hard, incl. AI authority | Shaped around your goals |
Before you get in touch.
How is your audit different from a free tool?
A tool lists issues; we weigh them by the revenue at stake and hand you an ordered plan. The judgement about what matters is the value, not the list.
Do you just hand over a document?
No. We walk you through it and, if you engage us, action it. An audit nobody implements is worthless.
How long does an audit take?
A thorough pass is usually one to two weeks depending on site size. A free discovery call gives you the headline findings much faster.
Do we need an audit before starting SEO?
Usually, yes. It is how we scope what your site actually needs rather than sell you a generic package.
What access do you need to run the audit?
View-only access to your website analytics, Google Search Console and, where possible, your web server's visit records. That real data is what separates findings based on how Google actually treats your site from ones a tool simply guessed at.
Will the roadmap make sense to a non-specialist?
Yes. It is written so a marketing lead or founder can follow the reasoning and the order, and we walk you through it live so the why is clear before any work starts.
Can our own team implement the findings?
Yes. The roadmap is written to be actioned without us in the room. Where a fix genuinely benefits from experienced help we flag it, but there is no obligation to hand the work to us.
How often should we re-audit?
A full audit is not a monthly exercise. Sites drift, and migrations, redesigns and CMS changes reintroduce issues, so most businesses benefit from a fresh pass once a year or after any major change, with lighter monitoring in between.
Does the audit cover AI assistants and answer engines?
Yes. The same things that let Google find, read and understand your pages also decide whether AI tools can name you, so the audit looks at both rather than treating them as separate problems.
What if we have already had an audit that went nowhere?
That is the common case. We can review what you were handed, re-weigh it against the revenue at stake, and turn it into the ordered plan the original was missing, so the work you already paid for is not wasted.
Read the full breakdown of seo audits
An SEO audit is meant to answer one question: of everything that could be improved on this site, which handful of things will actually move traffic and revenue, and in what order do we do them? Most audits never answer it. They export a tool's issue list, colour-code the severity column, and hand over a thousand rows nobody has the time or judgement to action. The document looks thorough and changes nothing. Ours is built to end in a plan you can start on Monday, not a spreadsheet you file and forget.
We check three things that decide whether a site does well on Google: the technical foundations Google and AI tools have to be able to find, load and list; your content and how well it matches what people are actually searching for; and your reputation, which decides whether you can realistically outrank the pages already there. Then we do the part a tool cannot: we weigh each finding against the traffic and money at stake, throw out what does not matter, and put the rest in order by how much it will help against how much work it takes. A fault affecting ten thousand pages is not the same as one on a page nobody visits, and the audit should say so.
What makes this genuinely useful is the order of work. Two sites with the same list of problems often need completely different first moves, because the value behind each issue is different. We look at the site properly, using real data on how Google visits it rather than assumptions, so the order of priorities reflects what Google actually does on your site and what your customers actually search for. You leave knowing what to fix first, what to safely ignore, and what each fix is worth.
It is also how we scope honestly. An audit is how we work out what your site genuinely needs instead of selling you a generic retainer. Sometimes the answer is a focused technical fix and nothing more; sometimes it is content and authority work over months. Either way you get the reasoning, not just the recommendation, so you can make the call with your eyes open.