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Invite people with Meta


Punchy lines and a welcoming tone

Meta descriptions are the descriptions below the post's page title on Google's search results pages.

By having punchy, short descriptions here that entice people to click your search result, you’re golden.

These snippets of information provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as "Learn," "Read," or "Discover."

While meta descriptions no longer factor into Google's keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.

Getting the right copy to say the right thing is crucial, I whole heatedly recommend using Answer The Public to find what people are searching for, then working that question in to your SEO Meta description.


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