If you manage a website, you've likely heard of the term "canonical URL." But what exactly is a...
SEO Training: Why Do You Need Backlinks?
Since 66.31% of pages have no backlinks, incorporating any within your website is a surefire way to rise above over half of the competition. Still, those with less SEO experience may be unsure of how backlinks can benefit your SEO.
As it turns out, there are several ways- a quick 500-word online SEO course is just what you need to get cracking. But what exactly can backlinks do for you? Read on for some basic SEO training on backlinks, domain authority, and more.
SEO Online Course 101: The Basics of Backlinks
Backlinks are a critical part of any off-page SEO strategy. The term refers to hyperlinks that you tether to an anchor text within your website. These links take the user to another third-party website when they click on the anchor text.
Backlinks take these site visitors to web pages that share a target audience with your business. They provide real value to consumers who are looking to resolve multiple pain points. However, they should never link to direct competitors that will steal your business when potential clients click on them.
How Do Backlinks Improve SEO?
Backlinks are critical for consumers because they improve your reputation. They also make people happier to work with your brand since you've directed them to multiple tools and resources that they might be looking for. This makes them more likely to trust your brand, view you as an authority, and appreciate your offerings.
But why are backlinks important for your SEO? How do they make you more appealing to search engine crawlers?
To answer this question, it's important to think of backlinks as votes. Every time you choose to link to an outside website, you're telling Google bots that the content contained within the page has value and is useful. In fact, Google has explicitly said that getting backlinks is one of the most important factors for determining rankings.
When you give other sites your vote of confidence, you make them more likely to link back to you as well. This improves your SEO overall and makes you appear more reputable.
Establishing Domain Authority
The next part of our crash course in SEO backlinks is understanding domain authority. This term refers to how authoritative and reputable your page looks to Google crawlers.
Using backlinks forms connections between yourself and other pages with high domain authority. Of course, this is assuming that you have quality backlinks.
When indexing bots see that you're related to reputable pages within your industry, they're more likely to think that you are also an authority. This makes them more likely to push your page up in search engine rankings, granting you more visibility.
Backlinks also help you build connections with other businesses. Since you won't link to direct competitors, you may be able to run future promotions and marketing campaigns together. You also can regularly link to each other and establish mutual authority on a frequent basis.
Learn more about Backlinks in our event blog post!
Invest in an SEO Training Course Today
Now that you know some of the best online SEO training in backlinks on the web, it's time to get started.
BrisTechTonic is committed to providing you with the top SEO training UK users can access as well as services that can help to boost your rankings. Contact us with any remaining questions that you have and to start boosting your rankings today!