Bing Ads: one platform included, each extra priced per platform.
Paid and AI ads is a full discipline, and your retainer includes one ad platform, fully managed. Running additional platforms alongside the first adds a management fee from £400 + VAT a month each, with a one-off £400 + VAT onboarding and a three-month minimum. Your media is paid directly to the platform, with no markup on your spend.
| Band | Monthly fee |
|---|---|
| First ad platform | From £400 + VAT/mo |
| Each additional platform | From £400 + VAT/mo |
| One-off onboarding | £400 + VAT |
| Minimum term | Three months, then rolling |
- Management is priced per platform, from £400 + VAT a month each, so you only pay for the platforms you actually run.
- A one-off onboarding fee of £400 + VAT covers the account setup, conversion tracking and the first build.
- No markup on your media: you pay the ad platform directly. Three-month minimum, then it runs month to month on a 30-day cancellation notice.
You get every pound of your ad budget working to what a customer is actually worth, across Search, Shopping and Performance Max, with an experienced hand on the account and no percentage markup on your spend.
You turn Facebook and Instagram into a way to create demand: ad-led campaigns that both find new customers and win back interested ones, measured against the actual profit each sale makes rather than Facebook's flattering idea of who to credit.
You get an early-mover position in the newest place your customers ask for recommendations. As advertising and sponsored answers arrive inside ChatGPT, we get your brand ready and manage placements the moment they open up.
BrisTechTonic is a Bristol SEO agency offering bing ads that gets UK businesses found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. Microsoft Advertising does the same job as Google search ads, on Bing, but with less competition: clicks are often cheaper and the audience tends to be older, wealthier and more business-focused. It also lets you target people by their LinkedIn profile, which Google cannot. We run it to real profit as a proper partner to Google rather than an afterthought, and bring across much of your Google setup so it is not extra work.
How do we do Bing Ads? Six things, in this order.
Assess the fit
Whether your audience is genuinely on Microsoft, think business, finance, or older, higher-value customers, before we spend a pound proving it.
Import and clean
Bring your Google setup across, then rebuild the parts that behave differently on Bing rather than trusting a straight copy.
Layer LinkedIn targeting
Use Microsoft's ability to target by company, industry and job role where it sharpens a business campaign.
Set the right budgets
Bing works differently from Google, so bids and budgets are set for Bing rather than copied over.
Prove it pays
Judge it on real profit, not on the novelty of a second place to advertise. If it does not pay, we say so.
Run it alongside Google
Managed together so the two work with each other rather than fighting over the same customers.
Buying intent is up for auction. Paid puts you at the front of it.
These are industry figures, not our own results, and we do not invent numbers. They show why intent-led paid can pay for itself where broad awareness spend does not. We manage to contribution margin, and no return is ever guaranteed.
Bing Ads, with the numbers.
Is Bing Ads worth doing for you?
Do this if
Do not bother if
What lands on your desk.
See what Bing Ads could do for your pipeline
How do we measure Bing Ads? The same numbers, the same way, every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Return on your ad spend
Profit against money spent on ads, judged the same way as every other channel.
Cost per enquiry vs Google
Whether the cheaper clicks actually deliver cheaper good enquiries for you.
How often you show up on Microsoft
Whether there are enough searches to make it worth running at all.
Extra enquiries from Microsoft
Enquiries Microsoft added on top of Google, checked against your own records.
Real people doing the work, and putting their name to it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →Thinking of switching from another agency?
Moving your Bing Ads to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
What do clients ask us about Bing Ads?
Is there enough volume on Bing to bother?
For the right audience, yes. Businesses, finance and older customers are well represented, and the cheaper clicks can beat Google on cost per good enquiry. If there are not enough searches for you, we will say so.
Can you reuse our Google account?
We import it as a starting point, then rebuild the parts that behave differently on Microsoft rather than running a blind copy.
What is the LinkedIn targeting?
Microsoft owns LinkedIn, so its search ads can target people by company, industry and job role, something Google cannot offer.
Do you charge a percentage of spend?
No. Media is paid directly to Microsoft and our fee does not scale with your budget.
Are Bing Ads worth it?
For the right audience, yes. Microsoft Advertising reaches a business, finance and older, higher-value audience, often at a cheaper cost per click than Google, with LinkedIn profile targeting Google cannot offer. If there are not enough searches for you, we will say so.
What clients say about working with us.
“The guys at BrisTechTonic are great - friendly and always helpful. I would highly recommend!”
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
