Google Ads: one platform included, each extra priced per platform.
Paid and AI ads is a full discipline, and your retainer includes one ad platform, fully managed. Running additional platforms alongside the first adds a management fee from £400 + VAT a month each, with a one-off £400 + VAT onboarding and a three-month minimum. Your media is paid directly to the platform, with no markup on your spend.
| Band | Monthly fee |
|---|---|
| First ad platform | From £400 + VAT/mo |
| Each additional platform | From £400 + VAT/mo |
| One-off onboarding | £400 + VAT |
| Minimum term | Three months, then rolling |
- Management is priced per platform, from £400 + VAT a month each, so you only pay for the platforms you actually run.
- A one-off onboarding fee of £400 + VAT covers the account setup, conversion tracking and the first build.
- No markup on your media: you pay the ad platform directly. Three-month minimum, then it runs month to month on a 30-day cancellation notice.
You turn Facebook and Instagram into a way to create demand: ad-led campaigns that both find new customers and win back interested ones, measured against the actual profit each sale makes rather than Facebook's flattering idea of who to credit.
You win the marketplace most advertisers ignore: cheaper clicks and an older, wealthier, more business-focused audience on Bing, run to the same focus on real profit as the rest of your spend.
You get an early-mover position in the newest place your customers ask for recommendations. As advertising and sponsored answers arrive inside ChatGPT, we get your brand ready and manage placements the moment they open up.
BrisTechTonic is a Bristol SEO agency offering google ads that gets UK businesses found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. Google Ads is the fastest way to reach people who are ready to buy, and the easiest place to waste money when it is left to run on autopilot. We run Search, Shopping and Performance Max to the actual profit each sale makes, with proper tracking that even counts sales made offline, so Google aims at real revenue rather than filled-in forms. Media is paid directly to Google, and our fee does not rise just because your spend does.
How do we do Google Ads? Six things, in this order.
Model the economics
What a customer is worth and what you can afford to pay to win one. Every campaign is judged against that, not against how many people click.
Track real sales
Proper tracking set up (GA4, Google Ads, Consent Mode v2) plus feeding in sales made offline, so the account aims at real revenue instead of a thank-you page.
Built around what buyers type
Search campaigns built around what buyers actually type, with the settings that stop your budget leaking to junk searches.
Contain Performance Max
Performance Max run with the limits and controls that stop it quietly spending your budget on visitors you already had.
Prove, then scale
Start where the demand and the profit are clearest, prove it works, then widen out based on evidence rather than optimism.
Cut weekly on the numbers
What pays gets more budget; what does not gets stopped, not defended in a monthly slideshow.
These are industry figures, not our own results, and we do not invent numbers. They show why intent-led paid can pay for itself where broad awareness spend does not. We manage to contribution margin, and no return is ever guaranteed.
Google Ads, with the numbers.
Is Google Ads worth doing for you?
Do this if
Do not bother if
What lands on your desk.
See what Google Ads could do for your pipeline
How do we measure Google Ads? The same numbers, the same way, every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Return on your ad spend
Profit made against money spent on ads, the number that decides whether it is working.
Cost per qualified lead
What it costs to win an enquiry worth the sales team's time, tracked across the quarter.
How often you show up for key searches
Whether you appear where the ready-to-buy searches actually are.
Wasted spend removed
The share of budget shifted away from searches and placements that never turned into anything.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →Thinking of switching from another agency?
Moving your Google Ads to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
What do clients ask us about Google Ads?
Do you charge a percentage of ad spend?
No. Media is paid directly to Google, and our fee does not rise just because your budget does.
Will you run Performance Max?
Where it earns its place, and with limits in place. Left unchecked it eats into your brand searches and hides waste, so we keep it contained rather than trust it blindly.
How fast can we see results?
Search ads aimed at ready-to-buy customers can bring enquiries in the first few weeks once the tracking is reliable. We get the measurement right before we increase spend.
Do you manage Google Ads for business customers?
Yes. Ads aimed at business customers are core to what we do: Search built around how business buyers actually describe their problem, careful blocking of junk searches, and tracking pulled from your own customer records so spend follows real enquiries rather than raw form fills.
Is this different from your Paid programme?
It is the Google-only version of it. If you also want Meta or Microsoft, the Paid & AI ads programme runs all of them to one profit-focused plan.
How much do Google Ads cost?
Google Ads cost depends on your market and competition, not a flat rate. What matters is the profit made per pound spent: we work out what a customer is worth, then let spend follow real profit. Media is paid directly to Google, and our fee does not rise with your budget.
What is Performance Max?
Performance Max is Google's automated campaign type that spends across Search, Shopping, Display and more from one set of ads. Left unchecked it eats into your brand searches and hides waste, so we keep it contained with the right limits and controls rather than trusting it blindly.
“The guys at BrisTechTonic are great - friendly and always helpful. I would highly recommend!”
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
