The work, with the numbers and the caveats.
Sector-framed and anonymised unless a client is happy to be named. Real figures, the thinking behind them, and the parts that did not work said out loud.
BrisTechTonic publishes case notes as sector-framed accounts of client work, with real numbers and the assumptions behind them. We keep clients anonymous unless they have given us permission to be named, and we do not borrow work done elsewhere and imply it is ours. Where a channel did not perform, that is in the note too.
How DeskLodge's Rebrand Turned Visitors Into Workspace Members
DeskLodge relaunched with a bold new brand and needed a Webflow site to match in five weeks. We rebuilt 23 pages, moved booking on-site and turned the website into a sales channel: £16k+ booked, +30% engaged sessions, +63% phone enquiries.
Read the note →How We Helped V4 Vinyl More Than Double Their Revenue Through PPC
V4 Vinyl is a small, independent online record shop based in Yorkshire, helping people build their vinyl collections with classic and limited edition albums at competitive prices. They stock everything in-house and ship quickly, and they've built a solid reputation for good service. A proper independent with a loyal customer base.
Read the note →How DeskLodge Got More Enquiries For Less PPC Spend
Bristol coworking provider DeskLodge: +109% conversions, -62% cost per conversion, -19% spend. The audit, the rebuild and what good Google Ads looks like for a flexible workspace business.
Read the note →Fixing a Podcast Company's Google Ads Account: 332% More Conversions, 69% Lower CPA
A podcast production company came to us with a Google Ads account that had been running for a while but wasn't being properly managed. Cost was going out the door, but nobody could say with confidence what it was actually buying.
Read the note →How A Bath Aesthetics Clinic Owns Its Local Treatment Searches
An aesthetics clinic ranks first for the treatment searches that fill its books in Bath, botox, facials and skin treatments, and a single treatment page has won it national visibility for a competitive skin-removal term.
Read the note →How A Bristol Studio Ranks Top Of Every Local Studio Search
A Bristol recording and rehearsal studio ranks in the top three for the searches that fill studio time, music studio, rehearsal studios and DJ studios, so the people looking to book find it first.
Read the note →How A Cheltenham Law Firm Owns Its Local Market And A National Niche
A Cheltenham law firm ranks first across the core solicitors-Cheltenham searches and its high-value practice areas, and a single expert guide has won it national visibility for a 4,400-search notary query.
Read the note →How A Bristol Pest Controller Locks Up The Local Top Three
A Bristol pest control firm ranks in the top three for every core local search, and on page one for the specific jobs people search when they have a problem right now, so it is one of the first names an urgent caller finds.
Read the note →How A Norfolk Surveyor Gets Found Beyond The Estate-Agent Referral
A RICS chartered surveyor practice ranks first for its core local search and holds page-one positions for the high-value valuation terms, so it is found directly by buyers instead of relying only on estate-agent referrals.
Read the note →How An Asbestos Firm Came To Own Asbestos Search In Bristol
An asbestos surveying and removal firm ranks first for the highest-value asbestos searches in Bristol, owns the core survey, testing and removal terms, and is extending the same playbook out into Bath, Gloucester and Swindon.
Read the note →How A Bristol Accountancy Firm Won Both Its City And Its Niche
A Bristol accountancy practice ranks in the top handful for the city's core accountancy searches and, by building a construction-accountants specialism, owns a high-value national niche worth far more than its search volume suggests.
Read the note →How A Treehouse Builder Owns The National Buy And Build Searches
A specialist treehouse builder ranks first in the country for the searches people run when they want to buy or build a treehouse, in a niche where demand is national and the competition is a handful of firms.
Read the note →How A Scottish Borders Guest House Came To Own Its Local Search
A country-house B&B in the Scottish Borders now ranks first for its town's core bed-and-breakfast search and owns the wider where-to-stay, eat and explore searches travellers use when planning a trip, winning direct enquiries instead of paying them away to the big booking platforms.
Read the note →How A Nutrition Brand Owns IBS And FODMAP Search
A gut-health nutrition brand ranks second in the country for a whole library of IBS and low-FODMAP food questions, the searches its future customers run long before they buy.
Read the note →How A South West Accountant Lifted Their Visibility 73%
How a South West accountancy practice lifted impressions 73% in six months without rebuilding the website. The case for tightening before rebuilding.
Read the note →How a Bristol air conditioning company gets found across a whole city
What strong local search visibility actually looks like for an air conditioning installer: around 30,000 search impressions a month, page one for competitive terms, and a real run at the local map pack.
Read the note →How A Wedding Celebrant's Site 6.8x'd Organic Clicks From One Page
A UK wedding and funeral celebrant on Squarespace had a site strong on character but quiet on search, earning 927 clicks over six months at an average position of 33.1. One deep, well-structured page on wedding readings, backed by internal linking and technical work, grew organic clicks 6.8x, up 577%, and won page one for 'wedding readings'.
Read the note →How A Surveying Education Provider Cut Average Position In Half
How a surveying education provider cut average position from 21.5 to 10.8 while holding 30,000 clicks at scale. Position one for course-buying queries.
Read the note →How A Norfolk Wedding Venue Caught The Traitors Search Wave
How a Norfolk wedding venue captured trending search demand on Squarespace alongside its steady wedding-venue work. Clicks up 62%, impressions up 95%.
Read the note →How A Shopify Antique Jewellery Brand Lifted Organic Clicks 14%
When the question is no longer 'are we getting traffic?' but 'are we ranking for the buying-intent queries that make the till ring?'. A Shopify case study at scale.
Read the note →How A SEND Advocacy Service Almost Tripled Its Impressions
How a specialist SEND advocacy service tripled its search impressions in six months on Wix. Position one for the entire SEND advocate category cluster.
Read the note →How An Oxford Pharmacy Owns Vaccine And Travel Clinic Search Demand
How an independent Oxford pharmacy used a travel clinic specialism to grow organic clicks 37% on Wix. Position one for the queries that drive private bookings.
Read the note →How A Newcastle Dental Practice Lifted Treatment Query Rankings
How a Newcastle dental practice took its treatment-led rankings from page four to page one. Emergency dentist, dental implants, Invisalign, all on page one.
Read the note →How A London Specialist Clinic Owns The Searches Generalists Ignore
How a London specialist clinic grew search impressions 165% in six months on Wix. Position one for 'autoimmune clinic London', deep specialist content as the moat.
Read the note →How A Lake District Wedding Makeup Artist Won Page One
How a Lake District bridal hair and makeup artist won page one for 'wedding hair and makeup Lake District' and the surrounding regional cluster on Squarespace.
Read the note →How A Specialist Fertility Clinic Doubled Visibility In 6 Months
How a specialist fertility clinic doubled its search impressions in six months. Position 1.2 for 'fertility specialist near me' and an AEO win on micronutrient questions.
Read the note →How An Edinburgh Functional Medicine Clinic Climbed Off Page Three
How a specialist Edinburgh functional medicine clinic moved from average position 27.7 to 10.9 and won position one for 'SIBO test Edinburgh' in six months.
Read the note →How A Cornwall Beauty Studio Won Page One For Microblading
How a Cornwall beauty studio won page one for 'microblading Cornwall', 'microblading eyebrows' and 'brow lamination process' on Squarespace in six months.
Read the note →From Page 5 To Page 3: A Bristol Video Producer's Search Story
How a Bristol video production company climbed from page 5 to page 3 in six months by leaning into sector specialism. Page one for the high-value sector queries.
Read the note →How A Bristol Massage Therapist Grew Organic Bookings 30%
How a specialist sole-practitioner massage therapist won page one for 'myofascial release Bristol' and 'TMJ massage Bristol' on Wix. Specialism over generalism.
Read the note →How A Bristol Heating Engineer Lifted Organic Clicks 32%
How a Bristol heating and gas engineering business lifted organic clicks 32% in six months on a smaller hosted website builder. The trades local SEO playbook.
Read the note →How A Bristol Electrician Doubled Clicks By Niching Into Renewables
How a Bristol electrician doubled organic clicks in six months by niching into renewables. Page one for solar panel queries and EV charger installation work.
Read the note →How A Bristol Electrician Tripled Organic Traffic In Six Months
How a Bristol electrical contractor went from 75 organic clicks to 263 in six months, with the entire 'electrician Bristol' cluster moving into striking range.
Read the note →How A Bristol Accountancy Firm Got Found In AI Search
A Bristol accountancy firm had a strong reputation but poor visibility, starting from an average position of 41.8, roughly page four. A two-track approach combining Answer Engine Optimisation with classic SEO grew organic clicks 87% and impressions 77% in six months, and lifted average position to 15.8, with page-one rankings for AI-assisted tax queries.
Read the note →What clients say about working with us.
“The guys at BrisTechTonic are great - friendly and always helpful. I would highly recommend!”
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
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