Search engine optimisation (SEO) is not just the most important form of digital marketing today,...
Local SEO is vital for so many search engines
Local search is one of the most common reasons people use their Smartphones to searching for things. It’s pretty easy to see why when you think about what you do when traveling, going out for drinks - where to go next.
Local SEO plays a huge part in making sure you’re being found by the right people at the right time. Ensuring your images are geo-tagged, optimised for local search really hits home how important it is to make sure you’re getting found by the people who are looking for you.
Local SEO is especially important if you’ve got a physical location; by having maps, geotagged images, addresses - it really helps Google put the right information in front of the person who is looking for something specific.