Search engine optimisation (SEO) is not just the most important form of digital marketing today,...
The Ultimate Guide to Choosing an Online SEO Training Course
One of the most scalable and economical investments in any online marketing budget is still a well-researched SEO strategy.
Even in 2022, SEO is not dead!
SEO is all about continuously improving your efforts. This means that you need to be in the know when it comes to search engine optimization trends and changes.
And what better way to stay in the know than by improving your SEO skills through online SEO training? Keep reading for the ultimate guide to SEO training courses.
Online SEO Training
There are two main ways to differentiate between the available SEO online courses: paid and free. This is not to say that the quality of the training is compromised should you go with free options or vice versa.
Irrespective of which avenue you decide to go, the factors that help you select which course is best for you, remain the same.
1. Check Course Giver's Credentials And Authority
Verify that the course's author has tagged the course with his or her name (or the name of the company that they work for). Look into their reputation further and determine if they are well-known among those who practice digital marketing?
Do they have social media accounts and a website set up? Do they appear in business directories? Having an online presence beyond their course page is vital to establish their authenticity.
Imagine a course on keyword research coming from a professional who doesn't even do SEO for a living!
2. Practical And Theory
When deciding between SEO courses, you want the one that will give you the knowledge you need to create effective SEO strategies and implement them. While understanding the theories behind SEO is essential, you also need to build your practical knowledge.
This will enable you to apply what you've learned in a theoretical sense to actual circumstances. The ability to progress won't come from merely having theoretical knowledge. In addition, a lot of the free information you can find online can teach you the theory but not the steps to take, advice, and SEO tactics to use.
These should all be provided in good SEO courses. Pick one that provides you with all of that as well as a solid theoretical foundation so you have a thorough understanding of the topic.
3. Check The Course Structure
Many courses may seem substantial in the amount of subject matter that they cover, and also in this sense, come across as good value for money but it really depends on the person who will be taking the course.
You need to analyze the course structure and what it covers. For example, some courses might start with how to design websites but you might already know this. Or, have a detailed section on target audience research that you feel you need to work on.
Don't go with a course where much of the content covers subjects you already know, look for courses that will add to your current knowledge or teach you new SEO strategies and content.
Here are some of the things that your SEO training should cover:
- Backlinking and how to do it
- Off-site strategy and on-site strategy
- Keyword research
- SEO trends
Successful SEO Learning
You're ready to start your online SEO training and take the digital marketing world by storm now!
Try and determine what your budget for learning is before you start your course search, this can help you narrow down your options if you feel that there are too many choices.
If you're ready to forego the search and start an SEO course that will give you all the tools you need and more, then check this course out.