BrisTechTonic is a Bristol SEO agency that helps UK businesses get found on Google, the local map pack and the AI assistants they now ask, like ChatGPT and Perplexity. A website redesign rebuilds your existing site's look, structure and content while protecting the Google rankings and traffic it already has. BrisTechTonic redesigns based on evidence: we work out which pages already get found and bring in enquiries, redesign around your buyers and the searches you want to win, then move everything across with a full plan of old-to-new web addresses so nothing drops off Google. Custom redesigns start at £1,800, hosted and looked after on our own platform from £100 a month.
Most redesigns are sold on how the site will look. That is the wrong place to start. If your current site ranks for anything worth having, the real question is whether the new one will still rank the day after it launches, and whether it will turn more of that traffic into enquiries than the old one did. Plenty of good-looking rebuilds quietly lose a third of their free Google traffic because the web addresses changed, the content was thinned out, or the new site was slower and harder for Google to read. That is not a design problem, it is a redesign done without the evidence.
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We run it the other way round. We start from how your site is found and how it wins business today: the pages that bring in traffic, the searches you already rank for, the page layouts that turn visits into enquiries, and the technical problems holding you back. The redesign is built to protect and improve those things, not to gamble with them. You get a site that looks and works better and is built so Google and AI tools can read, rank and quote it, without giving up the visibility you already have.
This is a redesign service, not a system change or a site move dressed up as one. If you are moving to a different platform, that is a replatforming job; if the main task is keeping your rankings through a change of web address or domain, that is a migration. Here, the site stays broadly where it is and we rebuild the look, structure, content and technical foundations around better results. Where a redesign does change some web addresses, we handle the move carefully as part of the work, so going live is controlled rather than hoped for.
The work is done by experienced people with years of experience between them. The person planning where the old pages point is the person who understands why rankings drop, and the person redesigning the pages is the person who knows how Google and AI tools read them.
A slow, clumsy site leaks the demand you already paid to earn.
These are industry figures, not our own results, and we do not invent numbers. They show why speed and clarity are revenue, not decoration: the traffic is the expensive part, and a slow build spills it. No result is ever guaranteed.
What does Website redesign cover?
Redesign audit and baseline
We start by measuring what you have: your best pages for traffic and enquiries, the searches you rank for, the links between your own pages, how fast your site loads, and the technical faults dragging on the current site. This starting picture is what we protect and improve against, and what proves the redesign worked afterwards.
Explore →Information architecture and content
A redesign is the best chance you get to fix a messy structure. We reshape how the pages are organised, the menus and the content around how buyers actually search and decide, keeping the pages that earn and merging the ones that just water things down.
Explore →Conversion-led design
We redesign around the actions that matter: enquiries, calls, sign-ups. Clearer wording, stronger next steps and journeys built for your buyers, rather than a fresh coat of paint on the same old hassle.
Technical rebuild for speed and crawlability
The new site is hand-built to be fast and clean: quick loading, tidy code, correct behind-the-scenes details, and a structure Google can read easily. Speed and technical health are built in from the start, not patched on after launch.
Explore →AI and search readiness
We build the redesign so AI tools can read and quote it: a clearly defined business, the extra behind-the-scenes details, tidy code, and a small file that helps AI tools read your site, the same foundations that win ordinary Google visibility.
Explore →Redirect mapping and safe launch
Every old web address is matched to its new home, the redirects that point people and Google from old pages to new are planned and tested, and we check everything at launch so rankings and traffic hold. This is the step most redesigns skip, and the reason so many lose traffic.
Explore →Some of our recent work.
More on website redesign.
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What clients say about working with us.
“I've had the pleasure of working with Chris on several SEO projects for my websites in the health field. He was definitely been able to demystify things so that I felt able to make decisions with him and feel confident they were the right ones. For a non-techie, that is worth gold! I look forward to working with Chris again and warmly recommend him to anyone who - like me - is unsure about all things SEO.”
“I was recommended by my branding partner to use Chris and his team last year. I can’t recommend them highly enough. They are very responsive , easy to communicate with and great at translating techy stuff when needed. They are now an essential part of my business model”
“We've been working closely with Chris, Hannah and the team for over 12 months now. As a small company with ambitious growth plans, it was incredibly important that we made the right choice on who to trust with our SEO. 18 months later, we're totally thrilled with our experience so far and our growing online presence within our market. We'd happily recommend BTT and their services to other SMEs. Drop them an enquiry!”
Real people on your account, not a faceless agency.
You work directly with the senior people who do the work, a small Bristol team you will actually get to know, not a call centre or an account manager relaying messages.
Meet the team →
The way we run Website redesign.
Baseline and discovery
We review the current site, look at your visitor figures and Google Search Console data, run a full scan of the site, and agree what success looks like. Nothing is redesigned until we know what is working and what must be protected.
Architecture and content plan
We map out the new structure, decide what to keep, merge or drop, and plan the content and the searches to cover so the redesign gains ground rather than losing it.
Design that converts
We design a custom site built to win enquiries, around your buyers and the actions you need, not a template. You see and shape the design before it is built.
Clean, fast build
We hand-build the site to be light and quick, with tidy code, the extra behind-the-scenes details, and the technical groundwork built in, so it loads fast and reads cleanly for Google and AI tools.
Redirect map and staged QA
We build the full list matching old web addresses to new ones, set up the redirects, and test everything on a private copy of the site so there are no surprises. Going live is a controlled switch, not a leap of faith.
Launch, monitor and hold
We go live, keep a close eye on whether Google can read the site, whether your pages are being found, and how your rankings behave through the settling period, and fix anything that shifts, then host and look after the site on our own platform.
How do we approach Website redesign?
Redesign on evidence, not taste
Before a single page is designed, we look at your visitor figures, your Google Search Console data and a full scan of your site. We know which pages bring in traffic, which searches you already rank for, and which page layouts turn visitors into enquiries, so the redesign improves them rather than quietly breaking them.
Convert better, not just look newer
A prettier site that brings in fewer enquiries is a failed redesign. We rebuild around the actions your buyers need to take, sharpen the message and structure, and design the journeys that turn visits into enquiries.
Rebuilt for search and AI
We redesign with clean, well-organised code, a sensible structure, the extra behind-the-scenes details Google can show, and content Google can read, so the new site is clear to Google and to AI tools like ChatGPT, Perplexity and Google's AI answers from launch day.
Migrated without the drop
The dangerous part of any redesign is going live. We match every old web address to a new one, plan the redirects that point people and Google from old pages to new, and check everything at launch, so you keep the rankings and traffic you already have.
Real people doing the work, and putting their name to it.
You deal with our small, experienced Bristol team directly, from the first call to every monthly report.
Meet the team →What Website redesign puts on your desk.
Are we the right fit for you?
Thinking of switching from another agency?
Moving your Website redesign to us is more straightforward than staying somewhere that is not working. You keep everything you already own, we pick up without a gap, and we can run the whole thing for you or work alongside your team and your developers, whatever suits.
A free look first
We review what your current agency has done, tell you straight what is worth keeping and where the quick wins are. No obligation to move.
You keep what's yours
Your site, content, Google Business Profile and analytics stay in your name. We work with what you already have; nothing is held hostage.
A clean handover
We map the work across, set a plain-English baseline in the first few weeks, and carry on from there. No starting from zero, no quiet ranking gap.
Three-month minimum, then rolling monthly on 30 days’ notice. No long lock-in, no exit fees.
Who does your redesign, and how we protect what you have?
A redesign fails or holds on the details, and the details are where inexperience shows. BrisTechTonic is a team of experienced people with years of experience across design, technical SEO and moving sites. The same people who understand why rankings drop after a rebuild are the ones planning where your old pages point and structuring your new pages, so the risk is handled by the people who know exactly where it lies.
Experienced people, start to finish
No handing over to a separate team that never saw the plan. The people who review the site are the ones who redesign and launch it.
Evidence-led method
We work from your real visitor figures, your Google Search Console data and a full scan of your site, so decisions about what to keep, change or redirect are based on what actually brings in traffic and enquiries.
Migration-grade launch discipline
A full old-to-new web address list, tested redirects, and checks on a private copy of the site for every redesign that changes web addresses, with close monitoring through the settling period so any drops are caught and fixed fast.
Website redesign: common questions.
What do website redesign services actually include?
A full rebuild of your site's look, structure and content, plus the technical and search work to make it fast, readable by Google, and readable by AI tools. With us that means a review of the current site, a new way of organising it, a custom design built to win enquiries, a clean hand-built site, and a carefully mapped, tested launch so you keep your rankings. Hosting and upkeep follow from £100 a month.
Will a redesign hurt my Google rankings?
It can, and that is exactly the risk we manage. Rankings drop after a redesign when web addresses change without redirects pointing the old ones to the new, when content is thinned out, or when the new site is slower or harder for Google to read. We first record what you rank for, match every old web address to a new one, test the redirects and watch closely at launch, so the redesign protects your visibility rather than gambling with it.
How much does a website redesign cost in the UK?
Our custom redesigns start at £1,800, priced to the size of your site and the work involved, with hosting and management on our own platform from £100 a month. We price it properly on a call once we have seen the current site and understood what the redesign needs to achieve.
How long does a website redesign take?
Faster than most agencies, because we build lean and to a clear plan, but the honest answer depends on the number of pages and how much content work is involved. You get a real timeline on the call once we have worked out the scope, not an open-ended one.
What is the difference between a redesign and a replatforming or migration?
A redesign rebuilds the look, structure and content of your site while it stays broadly where it is. Replatforming means moving to a different system to run your site on, and a migration is mainly about keeping your rankings through a change of domain or web address. They overlap, and a redesign that changes web addresses uses the same careful moving process, but the main job here is a better-performing site, not a system move.
Can you redesign my site without changing the URLs?
Often, yes. Where your current web addresses are sound, we keep them, which removes a large part of the risk. Where the structure is holding you back, we improve it and set up the redirects properly, so any change is deliberate and mapped rather than accidental.
Will the redesigned site be ready for AI search and assistants?
Yes. We build the redesign so AI tools like ChatGPT, Perplexity and Google's AI answers can read and quote it: tidy code, the extra behind-the-scenes details, a clearly defined business, and a small file that helps AI tools read your site. These are the same foundations that win ordinary Google search, built in rather than added later.
Do you host and maintain the site after the redesign?
Yes, on our own platform from £100 a month, kept fast, secure and technically healthy. We host and look after the sites we build and redesign; we do not take on hosting for sites built elsewhere.
Book the call, or see the evidence first