Glossary - E-Commerce

Improving the pages that group related products on an ecommerce site so they rank well and convert visitors into buyers.

Optimising an online store so its product and category pages rank in Google and bring in customers who are ready to buy.

The written content on ecommerce product pages explaining what a product is, what it does, and why someone should buy it.

Telling search engines which countries your content is for, using ccTLDs, hreflang tags, Search Console settings, or a combination.

Structured data that lets star ratings and customer reviews appear directly in Google search results.

Structured data in Schema.org Product format that tells search engines a page's name, price, availability, and ratings.

Handling unavailable products on ecommerce sites so the page keeps its rankings and link equity until stock returns.

The filtering interface on ecommerce and large content sites that lets users narrow results by attributes like size, colour, brand, or price.