Glossary - PPC Keywords and Targeting

Keywords you add to a campaign to prevent your ads from showing for irrelevant searches — one of the most impactful optimisation tasks in PPC.

A Google Ads keyword match type where your ad shows for searches that include the meaning of your keyword.

Running Google Ads on your own brand name — and the strategy around whether competitors should or should not bid on yours.

The most precise Google Ads match type — your ad only shows for searches that match your keyword or close variants.

The widest keyword match type in Google Ads — your ad can show for searches related to your keyword, including synonyms and implied topics.

The Google Ads setting that controls which days and hours your ads run — helping you target your audience when they are most likely to convert.

A Google Ads report showing the exact queries that triggered your ads — essential for finding wasted spend and new keyword opportunities.

The Google Ads setting that controls which geographic areas see your ads — essential for local businesses and service-area campaigns.

The settings in Google Ads that control how closely a search query must match your keyword for your ad to show.