Glossary - SEO Packages
Explore Glossary - SEO Packages

Content Strategy
A plan for what content to create, when to publish it, and how to update it so the work supports clear business and SEO goals.

SEO Roadmap
A prioritised plan that turns SEO audit findings and goals into a sequence of work over time.

Rank Tracking
Monitoring where your pages appear in Google for the keywords you care about, so you can see what's working.

Organic Click-Through Rate (CTR)
The percentage of searchers who click your unpaid Google listing after seeing it in the results.