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Glossary - SEO Packages

Explore Glossary - SEO Packages

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Content Strategy

A plan for what content to create, when to publish it, and how to update it so the work supports clear business and SEO goals.
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SEO Roadmap

A prioritised plan that turns SEO audit findings and goals into a sequence of work over time.
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Rank Tracking

Monitoring where your pages appear in Google for the keywords you care about, so you can see what's working.
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Organic Click-Through Rate (CTR)

The percentage of searchers who click your unpaid Google listing after seeing it in the results.