Glossary - SEO Strategy

How easy and satisfying a website is to use, a major influence on SEO through Core Web Vitals and the engagement signals it produces.

A long-form piece of written content (usually 800+ words) that covers one topic in depth.

Everything you control on a single page that affects its ability to rank.

The process of discovering which words and phrases your customers actually search for, then choosing which to compete for.

Search that understands what a query actually means, not just the literal words used, powered by Google's BERT and RankBrain systems.

The percentage of people who click your search result after seeing it appear in Google.