Glossary - Link Building

Dofollow links pass ranking authority and count as a vote, while nofollow links tell Google not to pass any authority through.

The practice of optimising a WordPress and WooCommerce store for organic search visibility and ecommerce growth.

A Majestic SEO metric scored 0 to 100 estimating the link quantity pointing to a site, useful only when paired with Trust Flow.

A link from another website pointing to yours, treated by search engines as a vote of confidence in your content.

The mix of clickable link text used in all inbound links pointing to your site, which signals what topics you should rank for.

Recovering SEO value from links that already exist but aren't working — broken backlinks, unlinked brand mentions, and stale URLs.

A third-party Moz score (1-100) predicting how likely a single page is to rank in Google.