Glossary - SEO Audit

The share of website visitors who leave after viewing only one page, often signalling content that misses user intent.

A list of backlink URLs or domains submitted through Google Search Console asking Google to ignore them when ranking your site.

HTML elements from H1 to H6 that structure your page content into a clear, scannable hierarchy.

The number of times your page appeared in search vs how often someone actually clicked.

Google's free webmaster tool that shows how Google sees, indexes and ranks your site.

The count of unique websites that link to yours, regardless of how many links each one sends.

Optimising the underlying technology of a website so search engines can crawl, index, and rank it without obstacles.

Google's free web analytics platform (now GA4) that tracks website traffic, user behaviour, and conversions.

Everything you control on a single page that affects its ability to rank.

A measure of how long visitors spend on a specific page before navigating away.