Glossary - On Page SEO

The total number of words on a web page, often discussed in SEO but never a direct ranking factor on its own.

The short HTML summary of a page that often appears beneath its title in Google's search results, acting as a mini sales pitch.

How recent and up-to-date a page is, important for news and trending topics but useful as a periodic update on evergreen content too.

The visible clickable text of a hyperlink, which tells users and search engines what the linked page is about.

HTML headings (H1 to H6) that organise a page so users and search engines can follow it.

Where on a page your target keyword appears, in the spots that signal relevance most.

The HTML element that defines a page's title and serves as the clickable headline in Google search results.