Glossary - Local SEO

Earning backlinks from sites and businesses local to your area to strengthen both general SEO authority and local search rankings.

The box of three local business listings shown alongside a Google Map at the top of search results for queries with local intent.

Keeping your business name, address, and phone number identical everywhere they appear online so search engines trust the data.

Mentions of your business name, address, and phone number across the web that help search engines verify your location.

The practice of optimising a business so it appears in search results and Google Maps for location-based queries like "plumber in Bath".

The box of three local business listings shown with a map at the top of location-based Google searches, also called the map pack.