Glossary - Keyword Research

Words and phrases related in meaning to your main keyword, used to signal topical depth to search engines.

Assigning each target keyword to one specific page so pages don't compete.

Short, broad search queries with huge volume and equally huge competition.

Splitting a long list of blog posts, products, or results across multiple numbered pages instead of one giant page.

The average number of times a keyword is searched on Google each month.

The broad starting keyword you use to discover related terms and build a wider keyword strategy.

The process of discovering which words and phrases your customers actually search for, then choosing which to compete for.

Terms semantically related to your main keyword that help search engines understand the topic and context of your page.

A 0 to 100 score from SEO tools estimating how hard it would be to rank a new page on Google's first page for that term.

What a user actually wants to find when they type a query into Google.