Glossary - Website Migrations

Permanent server-side rules that forward visitors and search engines from old URLs to new ones, passing on most ranking signals.

A temporary HTTP redirect that diverts traffic to another URL without telling search engines the change is permanent.

The practice of optimising a Shopify store for higher organic rankings within the platform's constraints.

Any major change to a website's platform, domain, URLs, or structure that affects how search engines rank it.

A permanent forwarding rule that sends users and search engines from one URL to another while passing on most ranking signals.