Glossary - PPC Google Ads Features

The network of millions of websites, apps, and Gmail where Google shows banner and image ads — distinct from Google Search.

Google's paid advertising platform — the world's largest PPC system, allowing businesses to show ads across Google Search, YouTube, Gmail, and partner sites.

Product listing ads in Google Search that show product images, prices, and store names — essential for ecommerce businesses.

The advertising model where you pay only when someone clicks your ad — the foundation of Google Ads and most digital advertising.

Google's fully automated campaign type that shows ads across all Google channels from a single campaign — using AI to find and convert your audience.

Google Ads that automatically generate headlines and choose landing pages based on your website content — useful for large sites or gap coverage.